Life safety is directly related to human interaction with the natural environment. Natural hazards provoke a wide range of natural and man-made emergencies. Future teachers of “life safety”, as part of their training at a university, receive theoretical knowledge about the connection between natural phenomena and the occurrence of dangerous consequences for human life. Acquiring skills in studying climatic features is an important task of the courses included in the list of basic disciplines of the higher education training program “Pedagogical Education” within the framework of the specialty “Life Safety”. It is extremely important to develop in students not only basic knowledge regarding the range of climatic phenomena, but also the skill of practical assessment of their impact on the life of society. The article offers an example of a methodology that allows students to assess the characteristics of climate change using open sources of statistical data. This approach allows you to adapt the practical part of the disciplines to the specifics of a particular region of the Russian Federation. All methods presented in the review are based on a systematic approach to mastering the functions of analysis and synthesis of information.

The article examines the main possibilities of using digital technologies in special education, presents an analysis of scientific publications on the use of digital technologies in teaching children with special health and development opportunities. Digital technologies also include artificial intelligence and neural networks. The more actively artificial intelligence develops, the more attractive it becomes for use in special education. Many authors claim that by the beginning of 2030, artificial intelligence will become an integral part of people’s lives, it will help and advise people, and this assumption also applies to the special educational process. The use of artificial intelligence and neural networks in special education will help make the learning process more effective and adapted to the individual needs of students. The article also offers an analysis of publications on the use of artificial intelligence and neural networks in special education, presents the main directions of using artificial intelligence and neural networks in the work of a special teacher, provides examples of tips and the results of their processing in order to attract the attention of teachers to such issues in working with children with disabilities.

The article examines the characteristics of Generation Z and their impact on the educational process in universities. The article aims at suggesting strategies of teaching this group of students successfully. Drawing on the theory of Neil Howe and William Strauss, the authors emphasize that Generation Z has grown up in a digital environment, which has shaped their unique mental and behavioral traits. The focus is on the need to adapt traditional educational methods to meet the specific needs of this generation, which is characterized by mosaic thinking, multitasking, rapid attention shifts, and the use of gadgets. Special attention is paid to the importance of developing «soft» skills, such as flexibility and teamwork, as traditional approaches to learning are no longer as effective. The article discusses teaching methods such as gamification, multitasking activities, and pedagogies of care focused on emotional support and building trusting relationships with students. The significance of an individualized approach to each student and the consideration of their cultural background is emphasized, as well as the integration of modern technologies into the educational process. The article offers practical recommendations for educators working with Generation Z, including the use of interactive methods, multitasking, and social-emotional learning to enhance student engagement.

The article considers the problem of developing reading competence in preschool children in the process of early foreign language learning: cognitive and motivational-value. As a solution to the problem, the authors propose to turn to vitagenic learning, in which the teacher’s task is to give an opportunity to manifest the already existing vitagenic (life) experience of students, include them in the educational process as equal participants and create conditions for accumulating new experience through the use of a holographic approach. The article presents a method for constructing a lesson with a book in a foreign language based on the holographic approach in a group of preschoolers studying German. The creation of holographic projections helps to actualize the life experience of preschoolers, to develop on its basis the cognitive and motivational-value components of reading competence, which are the basis for the development of preschoolers as readers. By working with a book, first of all, as a source of values and meanings, it is possible to implement a natural way of forming the operational component — reading skills.

The relevance of the study is due to the fact that at present in modern education, training formats allow the student to independently choose the content that allows him to study at his own pace. In this regard, the author in the study reveals the issues of forming the trajectory of personalization in the educational process, conducts a comparative analysis of the processes of personalization, differentiation, individualization, as well as adaptive learning. The author gives a definition of personalization in the paradigm of psychology, pedagogy, philosophy and cognitive sciences. The novelty of the study lies in the fact that the author proposes a systematization of the elements of personalized learning, presents the stages of how to build personalized learning. The best practices of implementing the personalization model in the cases of Tyumen State University and Brown University are presented. The transition to personalization of learning in the educational system may raise certain concerns associated with the planning process and the need to completely rebuild the educational space. However, with so many changes required, personalization leaves intact and prioritizes key educational values: educational philosophy, community, academic freedom.

The article considers the issue of the relationship between the components of the methodological system of teaching mathematics, presented in the target, subjective, content and procedural components in the context of implementing the requirements of the standard for achieving such a personal result as «the values of scientific knowledge» by schoolchildren. In particular, the subjective component of «the values of scientific knowledge» is determined, which, coupled with the rapid introduction of digital technologies, is a prerequisite for adaptive teaching of mathematics. Accordingly, the goal of the work is to develop a methodology for adaptive teaching of mathematics aimed at achieving personal results by schoolchildren, in particular the values of scientific knowledge. The result of the developed methodology is the fact that appropriately selected forms, methods and means of teaching determine the procedural component in the system of adaptive teaching of mathematics. For this purpose, in the work, teaching methods are analyzed from the position of identifying the volume and content of the concept in question. The forms of training are determined based on the levels of educational influence and the corresponding social environment of the student. Teaching tools are considered in the context of the digitalization of the educational environment. This consideration allowed us to establish the interrelations of the process of teaching mathematics with the «values of scientific knowledge» through connections with the components of the latter. The content component of the methodology under consideration is defined in the article by means of mathematical and educational tasks.

A future specialist in the field of information technology, along with professional skills, needs interpersonal communication skills. The purpose of this article is to analyze scientific literature, develop and substantiate a model for the development of ICT competence of future bachelors of the Computer Science profile in a multilingual environment. The methods used in the study were selected in accordance with the topic under consideration and include a methodological system for training bachelors of this profile. The methodological system presented in the model consists of the goal, content, methods, means, and forms of training. As a result of the study, an analysis of theoretical material on the topic of the study is presented. The social-constructivist approach to the interpretation of the concept of «interpersonal communications» is considered, and the methodology of their application is considered. The importance of competence in the field of information and communication technologies in a multilingual environment is updated. Consideration of the process of ICT competence development using interpersonal communication skills in the performance of various activities, such as team projects, meetups, forums, discussions, interviews, platforms for joint coding, professional tests, initiating communicative situations, as well as the use of ICT tools for collaboration in the classroom, makes the topic under study relevant and novel. The practical significance of this topic lies in the possibility of using the research results in pedagogical and methodological activities related to the problems of training bachelors in the field of information and communication technologies.

The article deals with the issues of professional self-determination of schoolchildren in the field of information technology. The analysis of the problem of formation of professional self-determination of an individual within the framework of professions in the field of information technology has shown that interest in this topic is growing in the scientific and pedagogical community, however, there is not enough work aimed at studying professions in this field, there is no systematic approach to classifying professions in the field of information technology, describing their features, levels of necessary professional training for effective work in this field a professional niche. The purpose of this work is to identify the features of professional self-determination of schoolchildren in the IT field using the example of a professional test «Game designer». Based on the analysis of scientific literature, two approaches to the definition and use of the concept of professional self-determination can be distinguished - theoretical and practical (applied). Within the framework of the applied approach, the expediency of including professional samples in regular and extracurricular activities is justified, an example of a professional sample «Game designer» is considered. The paper presents the content of this sample at the stage of acquaintance with the professional direction, at the stage of demonstrating the final product, at the stage of consolidating the material using the «Cube of professional Success» template, at the stage of reflection. The developed professional test can be used when introducing students to this profession and will help in further self-determination of schoolchildren.

The article considers the experience of using the point-rating system (PRS) applied in the process of teaching English to students of technical universities as one of the ways to increase students’ motivation to learn foreign languages. The authors note that students of technical specialties are characterized by a low level of foreign language proficiency when entering the university and low motivation to improve it. The article details the principles, rules and main provisions of the PRS. The result of the implemented system was a reduction in the number of debtors and an increase in overall academic performance, taking into account individual differences in the level of language proficiency among students. Over the last few years, the developed system has been modified to relax the grading rules and provide students with online access to the results via Google tables. The authors reached the following conclusions. Continuous access to the online log allows students to plan their actions to improve their performance, and the element of competition in the group stimulates the desire for better results. The system also develops students’ autonomy and responsibility, helping them to assess their capabilities and make informed decisions. As a result, the number of absences decreases and the quality of learning improves, which is especially important for students of non-language universities. The experience of using the system has shown that students quickly adapt to it and begin to perceive it as fair and effective, contributing to the achievement of the main goal — motivation to learn English.

The study of the methodological heritage of masters of methodological thought and activity often leads to the comprehension of not only private methods, but also the identification of common options in teaching methods. The authors of the article, having turned to the study of the teaching «highlights» of Professor of the Omsk Academy of the Ministry of Internal Affairs of Russia Boris Borisovich Bulatov, found that he is characterized by the discovery and disclosure of scientific potential in his students. As a result of the study of his methodological activity using the example of teaching criminal procedure, the authors of the article realized that the discovery and disclosure of scientific potential in his students is invariably associated with the methodological credo of Professor B. B. Bulatov - this is a high scientific level of conducting classes. Assessing the position «high scientific level of conducting classes», the authors of the article came to the conclusion that its characteristics include three blocks: a block of general characteristics, a block of optional characteristics and a block of special characteristics. Also, in the course of the study, it was realized that the purpose of the pedagogical activity of Professor B. B. Bulatova, with a high scientific level of conducting training sessions on criminal procedure, is the formation of correct legal thinking in students through the disclosure of their scientific potential.

The article considers the issue of sustainability of the regional economy in the context of socio-demographic parameters of the region. The introduction of the article raises the question of an ambiguous interpretation of the sustainability of the region’s economy. The author’s vision of regional economic sustainability, based on commonly used scientific approaches, is presented. The interpretation is given to illustrate the process and results of the study of statistical data on the number and structure of the population of the Siberian Federal District (SFD). In terms of studying the region as a whole, an assessment of the structure and dynamics of the development of individual parameters of the Omsk region is given. The article analyzes the gender and age structure of the population of the Omsk region and the Siberian Federal District as a whole, and assesses possible challenges and threats based on current data. Possible reasons for the negative dynamics of individual indicators have been identified. A retrospective picture is considered, and a partial forecast of a number of trends in the socio-demographic development of the regional economy of the Omsk region is carried out. The population of the region is analyzed from the perspective of such indicators as mortality and the dynamics of this indicator. The analysis of fertility data was carried out. The trends of natural population movement are considered. Adjustments have been made in terms of crisis and pre-crisis moments. The causes of the crisis zones of the analysis are determined. An attempt has been made to level the base effect in assessing the current picture of the socio-demographic development of the regional economy. The adjustment is necessary in order to determine indicators in accordance with the current conditions and to provide meaningful content to the state of stability of the region’s economy both at the subject and at the federal level. The conclusions describe the author’s vision of the current socio-demographic situation of the region. An assessment of the situation regarding the measures used to work with the population in the Omsk region and the SFD as a whole is given.

Based on the decomposition of the logistics system of the Eurasian Economic Union (EAEU), the article identifies as the main subjects: the EAEU member states, state control bodies and participants in foreign economic activity. The purpose of this study is to present the architecture of the logistics system as a complex object of interaction between subjects to solve individual tasks, the management process of which should be aimed at reducing total logistics costs. The following tasks were solved in the work: the role and place of the subjects of the EAEU logistics system were analyzed, the interests of each subject, their interrelation and interdependence were shown. Based on the formulated basic input principles for building a conceptual model of the architecture of the EAEU logistics system and using a subject-process approach, the author’s conceptual model of the architecture of the logistics system is proposed. As a result, solutions have been formulated to achieve the stated goals of the stakeholders

The subject of this article is digital recruitment technologies, the object is the staff management system. The goal is to propose and justify options for solving difficulties when using computer-integrated recruitment technologies.

The study is based on classical approaches to recruitment management and the analysis of current works of young scientists devoted to computer-integrated technologies. Digital recruitment tools are designed specifically for young people. The practice of using digital technologies allows companies to improve and simplify staff management processes, save resources. However, for the successful and effective integration of new recruitment technologies, it is necessary to keep in mind possible difficulties, assess risks and reduce their impact.

Based on the analysis of modern studies of the digitalization of staff management, the list of the main difficulties in the practice of using computer-integrated recruitment technologies is proposed. The comparative analysis of the practice of using digital recruitment technologies by banks showed differences in the use of digital opportunities for attracting and selecting applicants by the services used, attention to visualization, design, style, etc. As the result, options for solving the difficulties of choosing computer-integrated recruitment technologies and possible stages of their implementation were proposed.

The usefulness of using a particular platform(s), the availability of financial, time, labor, and material resources of the company, as well as the possibility of forming digital competencies among employees, are proposed as possible selection criteria.

Light industry is characterized by fragmentation and international integration. This is manifested in the fact that economic entities are united by a supply chain, within which products are developed and branded in one country, produced in a second country, and consumed in a third country. The concept of sustainable supply chain management addresses the issues of risk management for suppliers, manufacturers and sellers, but the management of environmental and social risks in supply chains has not yet been considered. This study is aimed at analyzing the reasons for the focus of management in the light industry on social and environmental risks, and analyzing the management decisions they make. The purpose of the study is to identify the factors that force companies involved in international supply chains to manage social and environmental risks. The objectives of the research are to identify the key factors determining the need to manage environmental and social risks; to develop a model for managing these risks, to identify the difference between managing economic and social risks. Based on a theoretical study of the scientific literature and empirical research based on a survey interview, the concept of environmental and social risk management in sustainable supply chains in light industry was developed. The research data were analyzed on the basis of modeling structural equations, which showed the high statistical significance of the model. The main incentive for environmental and social risk management is pressure and incentives from supply chain participants. Corporate management mainly manages the reduction of social risks by developing attractive corporate values. However, when forming competitive advantages and differentiating, companies focus on environmental issues, since this allows them to be distinguished from the competitive environment.

This article is devoted to the current problem of increasing the efficiency of marketing investments in educational organizations. The purpose of the work is to present and justify a new methodology for assessing the effectiveness of marketing and advertising activities, as well as to develop the program «Analytics of Marketing and Advertising Efficiency» that automates its application.

The work is based on the development of a system of indicators and formulas for assessing the effectiveness of marketing campaigns in universities, including such key indicators as SAC (the cost of attracting one student), LTV (lifetime value of a customer), and SRR (student retention rate). The program «Analytics of Marketing and Advertising Efficiency» integrates with «1C: Enterprise 8» and allows you to automate the calculation of these indicators.

The paper presents a methodology for assessing the effectiveness of marketing and advertising activities of an educational organization. An analysis of the main performance indicators, such as SAC (the cost of attracting one student), LTV (lifetime value of a customer) and SRR (student retention rate) is carried out. A classification of university marketing communications is presented, including ATL, BTL, and TTL communications. Formulas have been developed for calculating key performance indicators that take into account the specifics of educational services.

The methodology for assessing the effectiveness of marketing and advertising in universities is a tool for increasing the efficiency of using marketing resources in education. The use of this methodology helps institutions invest in marketing more purposefully and effectively, increase their competitive advantage and more successfully achieve their goals.

The article is devoted to the study of theories and concepts that influence the formation of the conceptual foundations of the economic security of the region. Scientific methods of material analysis and description were used to conduct the research. It is revealed that the conceptual foundations of the economic security of the region in theoretical and methodological terms are based on studies of the security of the individual and society, are formed under the influence of institutional theory, the historical school in economics and concepts of regional development and are developing in line with the evolutionary paradigm. The importance of taking into account significant socio-economic and political changes in scale and depth, which constitute the so-called current socio-economic and political conjuncture, is noted in the formation of the conceptual foundations of the economic security of the region. The research planned for the implementation of the task, aimed at obtaining results revealing scientific novelty, is associated with the substantiation of the conceptual foundations of the economic security of the region as a consequence of the development of modern economic approaches and theoretical teachings in the current socio-economic and political conjuncture. In addition, the properties of the evolutionary paradigm are generalized in the context of the research topic under consideration. The methodological conclusion is also made that the guiding guideline for ensuring self-preserving development of the region from the standpoint of economic security is adaptive practices aimed at bringing the evolutionary processes of the region closer to the direction and content of relevant factors affecting it.

This study is aimed at identifying various variables involved in the formation of sustainable development of the Arctic zone of the Russian Federation. The purpose of the study is to show how economic, political, social, investment and environmental variables change the nature of the development of the Arctic zone, what areas of activity contribute to development and ensure the economic security of the region. The object of study is the Arctic zone of the Russian Federation, the subject is organizational and economic relations arising in the process of development of the Arctic zone. Research methods: statistical, cause-and-effect analysis, systems approach. The article provides a rationale for the constraining factors in the development of the Arctic zone, identifies challenges in the economic and political climate of Arctic cooperation, formulates the principles of interaction between stakeholders, substantiates the development of dual-use Arctic infrastructure, and shows the role of support settlements in attracting investments in the implementation of key projects to ensure sustainable development. It has been proven that the stop of international cooperation with traditional Western partners has led to a rethinking of cooperation programs and projects in both the economic and military fields, and a decision has been made to choose a new vector of interaction in trade and investment activities with friendly countries. The scientific novelty of the study lies in the addition and author’s presentation of the principles and systematization of areas of activity that ensure the sustainable development of the Arctic zone.

In this article, the authors consider the main directions and technologies of the digital economy, their application in the Russian healthcare system, as well as the barriers and reasons preventing the implementation of projects using artificial intelligence. The purpose of the work is to consider the main normative legal acts regulating the activities of the Ministry of Health for the implementation of digital healthcare; to analyze the main directions of digital technologies and their application in the field of healthcare; to determine the importance of a single digital contour of the healthcare system based on the Unified State Register of Health Services as an effective way of managing and functioning of medical organizations, allowing to combine and simplify the provision of services to the population. The objectives of the research include identifying important tools for digital transformation in healthcare; studying the concepts of blockchain, telemedicine, BigData, robotics, and the Internet of things as part of the development of digital medicine. The authors noted that some of the technologies under consideration in Russia are in an immature state. However, thanks to the active support of the state, the digital transformation of healthcare does not stand still today. Based on the national passport «Healthcare», the authors note that in 85 subjects of the Russian Federation, state information systems in the field of healthcare should be implemented, connected to the unified state Health information system (USISZ) by the end of 2022. During the review, the authors identified the most developed areas of the digital economy in the field of healthcare in Russia, in addition, the key sectors of the digital healthcare market were identified. The authors analyzed in detail the volume of Russian investments in digital healthcare, which clearly demonstrates the growth over the past 5 years. Thus, the authors of the article prove that the healthcare sector is a rapidly developing area of the digital economy.

In recent years, it has been observed that the union of high-precision microscopy with world-class software has brought revolutionary changes in both the scientific and business worlds. What began as a tool in the biological and material sciences, today’s microscopes are used in various industries for data collection, data analysis, and decision making. Therefore, based on previous research, the objective of this paper is to focus on a literature review that discusses the integration of microscopy, software, business, and information technology (IT) for improving image resolution, measurement, and data analysis. Some important areas of its application include applications in the pharmaceutical industry for formulation analysis, in the electronics industry for semiconductor inspection, and in material science for structure characterization, all of which are supported by microscopy systems integrated with application software. However, there are still some challenges that affect the use of IT and its integration with other industries, such as issues related to data management and the initial investment costs of such systems. This study aims to close the identified gaps in the literature by providing specific recommendations on how to improve the combination of microscopy and software in business and IT environments. Thus, based on the results of an interdisciplinary analysis, this paper demonstrates the potential of these integrated technologies to promote innovation, improve organizational performance, and set new industry standards in the digital era.

The objective of the study is to identify emerging strategies in the global fashion retail segment for better online assortment management from 2019 to 2023 in five countries including the US, UK, Germany, China and Australia with a sample of fifty companies. By analyzing the data using econometric analysis, the study seeks to establish the key variables that influence sales performance in fashion retail and provide recommendations for companies to improve these performance. Key findings by Satie show that the methods used in pricing significantly affect sales volumes, with low prices often corresponding to high sales volumes, but with some impact on profitability. Other aspects that contribute to the optimization of advertising targeting and improved sales results include the correct targeting of the advertising message to consumers, as well as the use of appropriate timing based on business cycles and consumer behavior cycles. Understanding the trends of price competition shapes competition and differentiation strategies in the context of online assortments. This has led to practical implications, including the definition of dynamic pricing plans in relation to competitor activity, promotional offers with the qualities of sound fundamentals supported by strong statistical elements, and even inventory control to prevent unnecessary shortages. In terms of the method used in the study, it includes the analysis of sales data, other records of prices, promotions, and even economic factors, using multiple regression. The results offer tactical guidelines for the implementation of data use in assortment planning, including econometric modeling in pricing procedures and in retail assortment strategy against the backdrop of changing consumer behavior patterns. Thus, by using this knowledge, fashion retailers can improve their market position, increase demand and thus develop a successful business in the market in the evolving online retail environment.

Coal industry becoming difficult to achieve a reduction in carbon emissions. Therefore, the industry needs mechanisms to increase economic efficiency in conditions of sustainable development. The purpose of the article is to assess the innovative potential of the coal chemical industry in Inner Mongolia of China in terms of the impact of the concept of sustainable development. To achieve the goal, it was necessary to solve the following tasks: to study the impact of the use of «clean» development of the coal industry, to identify the features of the system of organization of sustainable development of coal chemical enterprises, to propose a model of the system of organization of coal chemical enterprises, as well as to assess the role of innovative coal chemical technologies. The study used a systematic and logical analysis of economic phenomena, the method of expert assessments, methods of comparative analysis, economic and mathematical modeling. Based on the findings, the article reveals that improving the efficiency of the coal industry is important, since coal companies have a great responsibility in this area. It is determined that the system of «clean» development of coal companies is a comprehensive system aimed at increasing adaptive abilities and ensuring sustainable development of coal companies in response to market and environmental changes. The developed model provides an opportunity to exchange with the external environment, to form a certain system boundary. By comparing the introduction of innovative carbon chemical technologies with traditional ones, it proved that the former are more competitive in terms of energy consumption and resource use. To assess quantitative indicators, the system of indices for assessing the impact of elements on the competitiveness of the coal chemical industry supplemented.

The article examines the issue of malicious interactions between sellers, owners of order pick-up points and e-commerce platforms. The subject of study is the current state of legislation in the field of regulation of such relations and business practices on this issue.

It is noted that the logistics chain within e-commerce platforms is the most massive part of their involvement, since it includes all material objects that support the processes of receiving, storing, delivering goods and labor resources that carry out the necessary actions to deliver goods to the traditional consumer. The main categories of disputes between platforms and sellers of goods, owners of order pick-up points that arise during the provision of logistics services by marketplaces are considered.

It is noted that legislation, with its lag, follows already established practices in this area.

The development of a legal framework aimed at promoting the use and improvement of artificial intelligence technologies, without any doubt, will only contribute to the creation of uniform rules for regulating public relations related to the use of new technologies. In addition, these processes will also ensure security and development of the economic and social sphere. In connection with this, the team of authors made an attempt to analyze domestic and foreign approaches aimed at building universal models for the first regulation of the designated technologies. In the process of research, the authors note that modern research in the field of artificial intelligence is developing in two main directions: logical and neurocybernetic. In particular, in sources of domestic and foreign literature one can find references to artificial superintelligence, while various definitions of the analyzed technologies are also offered, which, based on a number of criteria, are conventionally divided into different categories. At the same time, one of the pressing issues that requires resolution in modern legal science is the legal status of these technologies. Therefore, Russian and foreign legal scholars have developed a number of approaches to this problem, which are revealed in the process of this research. The research also examined the positions of scientists regarding the existence of so-called hard and soft law. At the same time, the authors, in particular, note that the difference between them lies in the presence of regulators, which are fixed in legislative systems. Analyzing international documents in the field of the analyzed technologies, it becomes obvious to auto frames that soft law is usually applied to them. In this regard, they note that the issues associated with the legal regulation of artificial intelligence technologies raise many questions, which for now can be answered with confidence, guided by the provisions of soft law. In conclusion, it is concluded that in our country every year there is an increasingly acute need to adopt special legislative norms regulating the sphere of new technologies, which are at the stage of active development and are very far from their full perfection. Therefore, it would be logical at present to preferentially use soft law to regulate legal relations arising in the sphere of the analyzed technologies. However, in the future it is necessary to strive to create an integral system of special legal norms and individual legislative acts that would complement the legal framework that establishes the principles of functioning of the technologies under consideration.

This article considers the evolution of the concept of parental responsibility for failure to fulfill responsibilities for the maintenance and education of minors. Based on the analysis of legislation and legal doctrine, it is concluded that the evolution of domestic legislation on liability for failure by parents or other legal representatives of minors to fulfill their responsibilities for maintenance and education of the minors reflects the changes that occurred in this area in the countries with Romano-German (continental) legal systems.