The article analyses the peculiarities of modern families that influence the formation of value orientations of children brought up in them. Among the peculiarities, the author singled out the professional approach of young people in any kind of activity, aspiration for self-discovery and self-realisation, equality in the distribution of daily duties when living together, environmental friendliness in relationships, inner harmony, aspiration for material well-being. The aim of the work is to identify the key value positions of the younger generation. The research methods used include content analysis, discourse analysis, statistical data processing, synthesis. The author of the article came to the conclusion about the shift of the value paradigm from social to personal, from ‘sacrificial love’ to the creation of comfortable coexistence. The research revealed such key values as the value of professionalism and knowledge, equality, the value of fatherhood in raising children, the value of personal and material comfort. The results obtained can be applied in further research on the search for ways of effective interaction between teachers and parents with modern children, building the process of upbringing taking into account their value positions, as well as in the search for new forms of interaction with modern parents.

The article is concerned with reviewing and discussing the order and stages of teaching an extremely important grammatical topic of the Subjunctive mood in Spanish at the initial level of learning this language. The authors make a brief overview of Russian and foreign textbooks and the order in which they present material on the Present tense of the Subjunctive mood. After that they provide their own order of introducing this topic during Spanish language learning. The necessity of introducing the mentioned topic into the course of study at the earliest possible stage is argued from the grammatical and communicative point of view, and he widespread practice, typical for higher education as well, of teaching the topic of the subjunctive mood at the very end of the Spanish language course, after studying all existing forms of the indicative mood and imperative mood, is criticized. Also the authors formulate suggestions regarding the communicative topics within which it is most practical to introduce one or another type of subordinate clause requiring the subjunctive mood. The guidelines are thought primarily for teaching Spanish language to University students, but they can also be used in language schools in groups of three or more.

This article is devoted to the analysis of the educational resource of the onomatopoeic vocabulary of the German language and the communicative methodology of its development in the educational process. The stated topic is relevant, since previously the onomatopoeic foundation of the German language was studied mainly as a linguistic and stylistic phenomenon. In the traditional educational process, the introduction of onomatopoeia is limited for the most part to their use in the formation and development of phonetic skills in students. However, upon closer examination of all aspects of the analyzed linguistic phenomenon, it can be noted that not only the sound specificity of onomatopes, but also their semantic, word-formation and stylistic features are interesting from the point of view of linguodidactics. The use of onomatopoeic vocabulary can contribute to the formation of all types of linguistic competence. Within the framework of this article, the author notes the main linguistic features of the German-speaking onomatopoeia, formulates a number of didactic proposals for working on onomatopoeic vocabulary in German classes. A system of communicative-oriented exercises based on the use of onomatopoeia and aimed at the formation of phonetic, word-formation and lexical competencies is proposed. The article reveals the linguistic versatility of the analyzed category of vocabulary and the possibility of reflecting all its aspects in the educational process.

The aim of the work is to build a pedagogical system of formation of information competence of military university cadets in advanced professional training. The rationale for advanced professional training is given, substantially and technologically connected with the information perspective of military-professional activity, which presupposes awareness by students of its new technological structure, value attitude to the most advanced examples and standards of information culture of military-professional activity. Pedagogical modeling was chosen as the research method, the use of which allowed to give a fairly complete general description of the structural model of the pedagogical system for the formation of information competence of military university cadets in advanced vocational training, as well as to show the possibility of reproducing it in practice. The result of the study is a structural model reflecting the composition, internal and external connections of the involved components of advanced vocational training. The principles (integration, problematization and professional responsibility) that play an important role in the creation of advanced educational and professional tasks are defined. The idea that the solution of advanced educational and professional tasks is an objectified mechanism for the formation of cadets’ information competence in advanced vocational training, an organizational form of pedagogical interaction of its subjects was substantiated. The allocation of stages of the process of forming cadets’ information competence (installation-modeling, solution and reflexive) made it possible to show the technological nature of the process under consideration through a set and sequence of pedagogical tasks, processes of their solution, types of activity and interaction of subjects, to determine the ways of managing the pedagogical system.

The article is devoted to the analysis of the possibilities of legal representatives of secondary school students in expanding the educational space beyond the educational organization. The urgency of the problem of attracting parents' resources to solve the problem of getting a quality education for their children is mainly due to the insufficient measures of existing investments in school infrastructure. For this reason, many parents independently attempt to organize an educational space for their children. We have attempted to analyze models of parental involvement in education and, based on it, we have identified the consistency of levels and types of parental participation in education and their potentials in expanding the educational space outside the educational organization. It is shown that the ideas of academic optimism determine the main directions of realizing the above-mentioned potential: attracting additional channels of school financing; using the opportunities of the socio-cultural environment of local, regional, federal scales; organizing alternative school education on their own or with the involvement of other parents and organizations. The author of the article came to the conclusion that the socio-pedagogical effects of the involvement of the parent community in the formation of an educational environment for their child increase the level of school well-being.

The need to develop the competencies laid down in the Federal State Standards of Higher Education dictates practical tasks for teachers of higher education. One of such tasks is: how to organize the educational process to develop the competence of self-organization? The purpose of the article is to determine the methodological principles that allow developing the competence of self-organization in students of pedagogical profiles of training. The scientific novelty of the study is due to the combination of deontological, praxeological and integrated approaches to the development of self-organization of future teachers. The study used theoretical analysis of scientific literature, regulatory and educational documents, specification, comparison, generalization, qualitative analysis of the results of empirical studies; neural network method of information generation. The leading motive for the development of self-organization competence is substantiated - professional duty and responsibility. The authors of the article came to the following conclusions: the diversity of pedagogical tools used by teachers of different universities individually does not allow to fully solve the stated problem; complex work is necessary for the development of self-organization competence, starting with the prevention of first-year students - diagnostics, special extracurricular activities, master classes; the leading role in this issue belongs to curators of study groups, who can act as coaches; inclusion of self-organization competence not only in elective disciplines (teaching soft skills through hard skills); analysis of academic failure after each session and development of a personalized development trajectory for individual students; involvement of successful students in the work, including through scientific research on the problem; use of artificial intelligence as a coach, mentor and methodological tool. The obtained results can be applied in the educational practice of pedagogical universities, as well as, with some adaptation, in universities of other profiles.

The revival of traditional educational culture within individual ethnic entities is impossible without national orientation and consideration of the psychological characteristics of the people who historically inhabited a certain territory. The current state of moral education at school is unsatisfactory. The customs of respect for elders, women, and love of work, passed down from generation to generation for centuries, are being lost. The use of experience and ideas of moral education, existing in folk pedagogy, including in Ossetian, is of great importance. The article explores the application of the principles of Ossetian folk upbringing within the educational process. It examines the core values and methods of upbringing in Ossetian culture and suggests specific ways to integrate these principles into school education to enhance intercultural understanding, foster discipline, and develop responsibility among students. Examples of successful use of Ossetian traditions in educational institutions are provided, along with recommendations for educators. Examples of the successful use of Ossetian traditions in educational institutions are given, and recommendations for teachers are offered. In reviving the modern national school, it is necessary to rely on the experience and ideas of moral education, since the school as a social institution of society can make a significant contribution to the formation of the attitude of the younger generation to moral standards.

The article deals with the problem of formation and improvement of a specialist’s professional speech image during studying linguistic disciplines at a technical university. The novelty of the research lies in the construction of a specialist’s linguistic personality model, the differentiation of the concepts of speech image, speech portrait and speech mask of a specialist, determining ways to form the linguistic, speech and textual components of a specialist’s speech image. It is concluded that the harmonization of the speech image with the speech portrait is the most conscious way of developing a linguistic personality. The grounds of forming a specialist’s speech image based on the development of psychological, cognitive and communicative components of a linguistic personality are outlined. A plan of communicative situations interpretation is proposed, which can be used in educational tasks aimed at choosing the content and tools for the development of a student's linguistic personality. Diagnostics of the linguistic personality relevant components availability and implementation quality can be carried out at each stage of the task. The general program of the teacher's work on the methodological support organization for the formation and development of a student's professional speech image has been built. The recommendations proposed in the article can be the basis for creating diverse developments for the formation of both individual components of the student's linguistic personality and their complexes.

In this article, the author examines the teacher's oratorical skills, the motivation for cognitive activity of schoolchildren, reflected in various types of speech of the teacher. The purpose of the work is to assess the perception of teachers' speech by modern schoolchildren. The scientific novelty lies in the fact that the obtained results of the study of the oratorical skills of teachers at the present stage can be used in preparing future teachers for professional activity. To do this, the author used a questionnaire method, which was attended by about 100 schoolchildren of the Stavropol Territory of middle and high grades. The survey period is September-October 2024. The questionnaire questions were based on different types of teacher's speech. The obtained results demonstrated in the article, as already noted above, can be used in further scientific research in the field of pedagogical rhetoric, as well as applied by the authors of various manuals on the course "Pedagogical rhetoric". The results reached by the author in the course of the research reflect the situation of the relationship between teachers and students at the moment and the possibilities of their improvement in the future. The teacher's speech has always been a living motivating word. However, now more serious requirements are imposed on the teacher's speech, as it is becoming increasingly difficult to interest modern schoolchildren and strengthen their motivation to learn. To do this, it is necessary to use all available public speaking skills and improve them regularly.

The article considers the technology of terminology project implementation as a mechanism for the formation of professional competencies of future translators. The result of the developed methodology is the integration of theoretical learning and application of the acquired knowledge in practice, which fits into the concepts of experiential learning, problem-based and contextual learning. The authors analyze translation as a two-dimensional process, focused, firstly, on the text itself and, secondly, on the client of the translation, in interaction with whom important professional skills are formed. Using the example of the terminology project for WIPO PEARL, the Multilingual Portal of the World Intellectual Property Organization the authors conclude that projects, commissioned by the real consumer of translation, immerse students in the professional environment, teach students how to interact with the client, sharpen their ability to see a problem situation and find ways to solve it. The results obtained testify to the high motivation of the students who perform their work in close collaboration with customers at all stages and receive feedback from them. The importance of reflection at the final stage of the project is emphasized. The authors reveal perspectives for the inclusion of such projects in the educational process, noting the importance of connecting academic learning with the possibility of creating a socially important product.

The article considers the problem of finding means for successful achievement of subject results in mathematics by students. Corrective and educational adaptive testing is singled out as such a means as a tool for identifying and timely eliminating gaps in students' knowledge by providing them with personalized assistance. Since the abstractness, rigor, and logic of mathematics directly affect the quality of mastering the subject, causing difficulties in perceiving and understanding mathematical content, the types of perception of educational information by students were used as the basis for the development of personalized assistance. The purpose of the study is to define the concept and develop the structure of corrective and educational adaptive testing in mathematics. The definition and structure of corrective and educational adaptive testing are given; the principles of corrective and educational adaptive testing in mathematics are highlighted; the features of constructing blocks of problems for corrective and educational adaptive testing in mathematics are noted. The author presents a new approach to constructing an adaptive test in mathematics based on the introduction of personalized assistance taking into account the type of perception of educational information by the student in the testing process itself. The obtained results can be used to develop corrective and educational adaptive tests for all sections of the school mathematics course.

The article describes the essence and structure of an individual's communicative behavior and substantiates the influence of the nature of this behavior on the degree of the messages interpretation adequacy. The influence of the speech situation factors on the transformation of the utterance meaning is described. It is concluded that adequate understanding requires a mental transformation of statements (establishing equivalence with a number of other statements about an event/fact), taking into account all factors of the speech situation, including the goals of the interlocutor. The side effects of perception leading to inadequate interpretation of the interlocutor's communicative behavior are revealed. It is shown how the measure and degree of attribution depend on the development of self-control and reflection skills, as well as on understanding the mechanism of occurrence of perception side effects, such as, for example, the "halo effect" and the "novelty effect". A plan for analyzing the subject's communicative behavior is proposed, taking into account possible failures in the work of cognitive mechanisms. The directions of educational work and types of tasks for the formation of students' skills to establish the relationship between the communicative behavior of a person and the degree of the imessages interpretation adequacy are presented. The results of the study can be used in the development of lesson plans, the organization of independent and research work of students, writing scenarios for educational activities.

The article is devoted to the relevance of teaching project activities in higher education institutions, especially in the context of training specialists in the field of information technology. Modern labor market requirements are considered, which emphasize the need to develop both technical and "soft" skills in students. The main focus is on integrating Agile and Lean Startup methodologies into the educational process, which contributes to more effective learning and preparation of graduates for real working conditions. The structure of project activities is described, including stages of work on projects, the use of modern tools and platforms, as well as the importance of teamwork and critical thinking. A conclusion is made about project activities as an integral part of modern education, allowing students to develop the necessary competencies and prepare them for the challenges of the future.

With growing attention to sustainable development and corporate social responsibility, ESG (environmental, social and corporate governance) is evolving from a simple set of principles into a powerful tool for building a corporate brand and increasing the investment attractiveness of an organization. This article explores the relationship between ESG factors and consumer brand perception, analyzing the impact of ESG initiatives on trust, loyalty and, ultimately, brand value. The article examines the theoretical foundations of ESG branding, as well as empirical data confirming the positive impact of ESG factors on a company's reputation and its financial performance. Particular attention is paid to the analysis of the role of digitalization in strengthening ESG communications and forming a DESG (digital environment, social sphere and governance) approach, as well as the potential risks of "one-sided" ESG branding. In addition, the influence of ESG ratings and reporting on investment decisions, as well as the importance of effective ESG communications and stakeholder engagement are examined. The study is based on an analysis of scientific publications on ESG topics and demonstrates how companies can use ESG principles to create a strong and sustainable brand that attracts both investors and consumers. The conclusion provides recommendations on how to effectively integrate ESG factors into a branding strategy and increase investment attractiveness.

The 21st century has become a real revolution in the field of finance. The emergence of digital money, including central bank digital currencies (CBDC) and cryptocurrencies, has significantly changed the banking sector. Many countries are considering the possibility of introducing CBDC today, Russia is no exception. The Central Bank of Russia has issued a digital ruble. The digital ruble is not just a new type of national currency, but also an opportunity to rethink monetary policy and simplify the lives of users. The main goal of this study is: to consider the digital ruble as a new form of national currency, analyze the prospects for its introduction into the monetary system, state the advantages and disadvantages of the digital ruble for individuals and legal entities, assess the prospects for its use and the possibility of even replacing decentralized cryptocurrency in all types of settlements. In the course of the conducted assessment of the advantages and disadvantages of the digital ruble, conclusions were made that the digital ruble is a promising means of payment, which has many advantages over decentralized currency and other means of payment, but does not completely replace decentralized cryptocurrency, which is supposed to be used in cross-border payments in the current conditions. The authors also predict the potential consequences of the introduction of the digital ruble for the Russian economy in the context of sanctions restrictions, including its impact on the financial system, the banking sector, and conclude that the joint functioning of decentralized cryptocurrency and the digital ruble is necessary.

The article analyzes the demographic threats to personnel security in the region. The purpose of the study was to identify and assess demographic threats to personnel security; the study was conducted using the example of the Omsk region. During the study, both general scientific research methods and special ones were used. The information base of the study was made up of data from the Federal State Statistics Service of the Russian Federation. The result of the study was the identification and assessment of demographic threats to personnel security in the Omsk region. The author of the article came to the conclusion that in order to neutralize personnel threats from both federal and regional authorities, it is necessary to use an integrated approach that involves carrying out activities that can positively influence the current demographic situation in the region. Based on the results of the study, it was concluded that an effective system for ensuring the demographic security of the state can serve not only as the basis for ensuring its personnel security, but also be a guarantor of the sovereignty and independence of the Russian Federation, its stable and sustainable socio-economic development. The following main directions for neutralizing demographic threats are proposed: development and maintenance of the regional economy and main production facilities; creating jobs with decent pay; support for the agro-industrial complex; reducing mortality, regulating migration flows.

The article discusses approaches to the study and assessment of customer satisfaction factors, analyzes the factors that influence the behavior of users of a mobile banking application. The characteristic of the current state of the market of remote banking services is given. The article proposes a methodology for studying the factors of satisfaction of users of a mobile banking application. The online survey, the Kano method, and statistical analysis of conjugacy tables were chosen as research methods. The object of the study is the mobile banking application of Surgutneftegazbank JSC — SNGB Online. As a result of the study, the factors that most affect satisfaction and desire to use the bank's mobile application are formulated. These factors include convenience and functionality, the appearance of the application pages, design, the presence of a chatbot, and additional functions from the partners. Using the conjugacy tables method, it was revealed that women are ready to use the largest number of functions, which must be taken into account when promoting the application. The authors have developed recommendations, the implementation of which will help to form the needs for using the application, stimulate its download and increase customer satisfaction with the SNGB Online. Companies that operate in the banking and financial services market and use online applications to interact with customers can apply these research results.

A reliable and secure IT infrastructure helps an enterprise achieve its goals and ensure a competitive advantage in the market. The implementation of artificial intelligence systems in the IT infrastructure of financial organizations is radically changing the ways of analyzing, presenting and managing information. The purpose of this paper is to study the implementation of AI technology in the IT infrastructure of financial organizations. The paper notes that in most cases, AI is used to solve standardized problems, and therefore the potential of the technology is not fully utilized. However, the first examples of using AI for unique specialized tasks are already appearing. In accordance with the stated goal, this paper solves the problems of determining the role of IT infrastructure in financial markets, requirements for IT infrastructure and a study of world practice in building IT infrastructure using the example of a financial sector organization, analyzes the prevalence of AI in the IT infrastructure of financial organizations and considers classic examples of AI application and examples of AI implementation in the activities of a financial organization to implement unique industry operations.  

The ESG concept, which covers environmental, social and governance aspects, has become an integral part of the strategies of various industries, including agriculture. One of the key factors influencing the successful implementation of ESG principles is human capital, which includes the knowledge, skills, experience and health of workers who play a key role in ensuring sustainable growth and development of agriculture. The purpose of the article is to identify and analyze the measures taken in an agricultural organization and aimed at meeting the main sustainable development goals (SDGs). In the process of writing the publication, the methods of foresight analysis, bibliometric method, case method, analysis and synthesis were used. The author examined the key initiatives and programs of PJSC PhosAgro aimed at career guidance, advanced training, improving working conditions and supporting employees, as well as the extent of their impact on the corporate culture and overall results of the organization. Particular attention is paid to the analysis of the relationship between investments in human capital and the company's sustainability in the long term. The author concludes that compliance with ESG principles in agriculture gives the organization a significant competitive advantage for agricultural producers. Inclusion of ESG factors in non-financial reporting helps to increase transparency and trust on the part of financial institutions, which in turn opens access for agricultural producers to more favorable lending conditions and attracting investment.

The methodology for estimation the probability of hitting a set of socio-economic indicators into the safe value range, characterizing the acceptable level of economic security from the point of view of the current socio-economic policy, is considered in the article. The aim of the work is analysis of the law of joint distribution of the most important economic indicators of the Omsk region, considered as continuous random variables, as well as calculation of the probability of their hitting into a certain conditional favorable range of values. According to official statistical data, using various verification criteria, it has been established that the rates of change of such indicators of the Omsk region as industrial production volume, agricultural products volume, investments in basic assets volume and others haves a normal distribution with the corresponding parameters. The Monte Carlo-based modeling algorithms are presented that allow to calculate an interval estimate of the probability of all indicators hitting into their specified safe value interval. The results of the research can be used by executive authorities in the event of changes in the threshold values of indicators and maximum deviations from them, as well as in forecasting time statistical series of indicators. Practical calculations allowed us to conclude a relatively high level of economic security of the Omsk region from the point of view of the selected set of indicators, threshold values and the safe value area in conjunction with the selected range of statistical data.

This article examines the role of infrastructure in the development of competitiveness of the agro-industrial complex (AIC) on the example of the Novosibirsk region. The purpose of the work is to deepen theoretical knowledge about the importance of infrastructure and its impact on competitiveness, as well as to identify its features. It is also necessary to study the role of infrastructure in increasing the competitiveness of the agro-industrial complex on the example of the Novosibirsk region. To achieve this goal, the following tasks were set and solved: the works of scientists on the research topic were analyzed and supplemented, official statistical documents related to this topic were studied, an independent survey of local farmers was conducted, which allowed a deeper understanding of the current situation and identified infrastructure deficiencies faced by local farmers. Various general scientific methods were used in the research process, such as analysis and synthesis, induction and deduction, and others. As a result, the main types and subspecies of infrastructure that directly affect the competitiveness of the agro-industrial complex were identified, and the most problematic places in the infrastructure related to the work of the agro-industrial complex of the Novosibirsk region were identified. Based on the data obtained, recommendations were developed aimed at improving the competitiveness of the agro-industrial complex of the region.

The article summarizes the experience of using technical efficiency models based on stochastic frontier production functions, which are an effective tool for studying the technical efficiency of food potential elements. The aim of the work is to identify the distinctive features and analytical capabilities of their types based on the systematization of stochastic frontier production functions. Research objectives: development of a classification system for stochastic frontier production functions; typologization of stochastic frontier production functions; approbation of the application of various types and modifications of functions using empirical data; assessment of the applicability of individual models in the analysis of the technical efficiency of elements of food potential. As a result of the work carried out, the most commonly used models of the stochastic frontier production function were identified, their types were identified within the proposed classification groups. In addition, based on empirical data from grain and leguminous crop producers in the Saratov region for 2010-2022. The main differences and prospects of using individual models in conducting research on the effectiveness of elements of food potential are shown. We have established that the model of time-dependent technical efficiency, taking into account technological changes, providing a similar result in terms of parameters common to all models, has additional capabilities for evaluating the dynamic indicators of the object of study. The results obtained indicate a low rate of technological development of grain production — 1.62% per year, and an increase in the technical efficiency of producers — by 10.46% over the entire period of the study.

At the present stage, there is a need to develop a unique customer experience based on feelings, feelings, and interactions with the brand. The event marketing is a brand promotion tool where a vividly and broadly multisensory approach is implemented. The paper proposes to update the issues of using a multisensory approach in the implementation of event marketing. The authors propose to consider the characteristics of immersiveness in relation to event marketing, while taking into account current trends in the development of augmented and virtual reality technologies. The purpose of the study is to characterize event marketing through the prism of immersiveness, to present the current provisions of the development of a multisensory approach in the implementation of event marketing. In the paper the cases of Russian and foreign brands using event marketing are considered. The current directions of the implementation of the multisensory approach are identified: using the capabilities of related creative industries such as art, theater, museum; focus on interpersonal communication, community building, networking; the development of advanced features that complement the positive experience of interacting with the brand. It is separately noted that there is a high need to use non-standard and creative ideas for the implementation of event marketing. The authors cite data from institutional research by McKinsey, IPA, and Wunderman Thompson, confirming the relationship between creative marketing solutions and the economic performance of brands. The results obtained can be applied in the practice of organizations focused on improving marketing activities.

In the context of the rapid growth of the mobile app market and increasing competition, effective digital promotion methods are becoming key to achieving successful financial results. This study analyzes the impact of digital promotion methods on the financial performance of mobile apps, considering such strategies as contextual advertising, app store optimization, social media marketing and guerrilla marketing. The Duolingo application was chosen as the object of the study, which allows for an in-depth analysis of successful practices. The results showed that the integrated use of these methods contributes to a significant increase in the number of installations and revenue of the application, as well as optimization of marketing costs. Particular attention is paid to the identified dependencies between the methods used and changes in financial indicators, which confirms theoretical assumptions about the importance of a strategic approach to digital promotion. The article provides practical recommendations for choosing promotion methods depending on the type of application and target audience, and also identifies prospects for further research in other sectors and on new platforms. The contribution of the study is to deepen the understanding of the relationship between digital marketing and financial results, which contributes to the development of theory and practice in this area.

The article proposes a methodology for predicting the results of the agro-industrial complex of the region. The purpose of the study is to develop and test a flexible and easy–touse proposed methodology. The article uses the innodiversification approach as the main tool, which includes a combination of innovative, diversification and synergetic approaches with the construction of economic and mathematical models based on the correlation and regression method. The basis of the innodiversification approach to forecasting the results of the agro-industrial complex of the region is the formation of such an investment structure that could clearly achieve the goals of the region in the processes of production and processing of agricultural products. The innodiversification approach can be successfully applied, not only for forward and reverse forecasting, but also when using the scenario method of iteration to solve the problem of optimizing the use of investments in agricultural activities, food and beverage production. A methodology for the formation of a multilevel, multifactorial forecasting model, including eight steps, is proposed. The developed methodology for predicting the performance indicators of agro-industrial complexes allows, unlike existing ones, using an innodiversification approach to build an adequate flexible multi-level multifactorial model for direct, reverse and scenario types of forecasts. An algorithm has been developed for the implementation of the proposed methodology for forming a model for predicting performance indicators of the agro-industrial complex of the region.

The purpose of the work is to identify and evaluate the role of national projects in achieving development goals and ensuring further economic growth. Applying an evidence-based approach and functional analysis, the authors formulate the tasks of the participating entities, using a normative analysis, classify the existing risks of implementing national projects and, based on the method of scientific abstraction, propose a system of measures to effectively counteract them, including defining a list of tools and implementation mechanisms. The authors use factor and dynamic analysis. The article substantiates the need for a comprehensive approach to achieving national development goals and solving systemic problems of the national economy, which involves mobilizing society and increasing the efficiency of using the country's socio-economic potential. The disclosure of the stated topic will enhance the level of coordination and interaction of the subjects of the process of implementing national projects, increase the efficiency of using the resources involved in them and accelerate the achievement of the goals stated in them.

This research paper examines key aspects of artificial intelligence application through the lens of cybersecurity, with an emphasis on both the benefits and threats to this area. The study is aimed at analyzing the legal aspects of the use of artificial intelligence technologies in cyberspace, assessing their impact on the protection of information systems, and identifying risks and threats arising in connection with the possible use of artificial intelligence for criminal purposes by attackers. The aim of the study is a comprehensive study of the legal and ethical aspects of the use of artificial intelligence, as well as the development of proposals for improving legislation in this area. The work aims to determine the balance between the benefits that artificial intelligence provides in the process of ensuring cybersecurity and the threats that may arise as a result of its unlawful use. To achieve the stated goals, the article uses general scientific and special methods of legal research, among which the following can be distinguished: the method of analysis and synthesis, the formal-legal method, the comparative-legal method, the historical-legal method, the prognostic method, etc.

The article is intended for lawyers, IT specialists and researchers interested in cybersecurity and legal regulation of the use of artificial intelligence.