The article examines the interaction between Russia and China in the educational sphere in recent years. Humanitarian cooperation has always been one of the most important areas in the bilateral relations of our two countries. In the 21st century, contacts and exchanges in the segment of higher education have reached a new stage of development, in addition, Russia and China have begun to actively increase interaction at the level of school and vocational education. The countries are expanding the horizons of cooperation, interacting not only at the interstate level, but also on international platforms, such as BRICS, SCO and within the framework of the «One Belt, One Road» initiative, finding new formats of cooperation, such as the creation of alliances between educational institutions, joint opening of schools and colleges, active exchanges and consultations in personnel training. In the future, all this should further strengthen the foundation of socio-economic cooperation between the countries and bring more practical benefits to the peoples of our countries.

This article explores the techniques employed in the initial stage of teaching Russian to Chinese students in a non-linguistic environment, drawing on the pedagogical experience of collaboration between Russian and Chinese instructors. Given the increasing demand in China for specialists proficient in Russian, the topic of this study is particularly relevant in the current academic and professional landscape.

The objective of this research is to analyze the methods used in teaching Russian to Chinese students at the beginner level in a non-linguistic environment, based on the collaborative teaching experience of Russian and Chinese instructors at MSU-BIT in Shenzhen.

To achieve this goal, the study aims to identify the specific characteristics of teaching Russian in a Chinese educational setting, examine the organizational aspects of the learning process implemented by both Chinese and Russian instructors, and analyze their respective pedagogical approaches to teaching Russian as a foreign language.

The research methodology employs a descriptive-analytical approach combined with a comparative analysis. A comparative study of key instructional techniques used in the initial stage of Russian language acquisition by Chinese students in a non-linguistic environment was conducted, based on the pedagogical collaboration between Russian and Chinese instructors. The findings of this study can be applied in the educational process and contribute to further research on this subject.

This paper investigates the comparative effectiveness of authentic game-based learning and traditional speech exercises in teaching novice foreign language learners about the Russian case system.

The research is based on an empirical study conducted with first-year Chinese students at the North China University of Water Resources and Electric Power (Zhengzhou, Henan Province), all of whom were beginners in the Russian language.

The main focus of the study is the impact of different teaching approaches on the acquisition of the prepositional case in its locative meaning — the first step in learning the Russian case system according to the «Doroga v Rossiyu» textbook [1]. The analysis focuses on authentic game-based techniques specifically designed for this purpose, and compares their effectiveness with traditional speech exercises from the textbook.

The primary research aim is to determine if there is a statistically significant difference in learning outcomes for Russian grammar when using either a game-based or traditional approach. In other words, the study seeks to ascertain whether authentic games, due to their inherent characteristics, have a stronger potential to facilitate grammar skills acquisition (specifically the use of the locative case) than traditional speech exercises.

The article examines the impact of augmented reality (AR) technologies on the motivation of cadets studying in educational institutions of the Russian Ministry of Internal Affairs system during their training in informatics. Augmented reality technologies help adapt complex theoretical material to practical tasks, facilitating deeper knowledge acquisition and increasing engagement levels. An analysis of studies on the application of augmented reality in the educational environment highlights its advantages, including visualization, interactivity, and personalization. The conducted research includes the development of educational materials using augmented reality and an assessment of its impact on cadets’ motivation. The experimental results demonstrate that augmented reality stimulates active participation of learners, improves their academic performance, and fosters sustained interest in the subject. The findings emphasize the importance of integrating modern technologies into the educational process to enhance the quality of professional training for cadets studying in educational institutions of the Russian Ministry of Internal Affairs system. The practical significance of the work lies in the potential for large-scale implementation of AR technologies to modernize training in specialized institutions.

The article considers current issues of involving students in the online educational process. Onboarding is studied as an innovative engagement tool — a set of activities that form the first impression of the virtual learning environment and are aimed at a successful start to learning. Including onboarding in the organizational structure of the online educational process helps to reduce stress, increase comfort, reduce time for support, accelerate the process of achieving results, and improve results and satisfaction. The article considers various approaches to the engagement model, highlights the factors influencing engagement and their categories. Onboarding and adaptation are presented as the initial stages of the online educational process, which help the learner successfully immerse himself in a new environment and become a part of it. A three-stage onboarding strategy (immersion, training, adaptation), basic rules and principles of usability are described. The onboarding technology is presented through a structural description of its constituent modules (social adaptation, technical adaptation, educational adaptation, professional and personal self-realization), and the formats of onboarding adaptation activities are set.

The article substantiates the use of the regulatory-activity approach as a psychological and pedagogical basis for preparing teachers to use digital tools, technologies and platforms in their professional activities. The purpose of the work is to describe the conditions for developing the abilities of a future teacher to use these tools, technologies and platforms at different levels of regulation of their pedagogical activities. The methods used include psychological and pedagogical analysis of literature, research materials and documents devoted to the training of a modern teacher, as well as modeling the structure and content of training for the use of digital tools, technologies and platforms in pedagogical activity. The result of the work is a description of the process of training teachers to use digital tools, technologies and platforms as a three-stage movement of a future teacher along an individual educational trajectory and self-regulation of this movement. The obtained results can be applied to develop a methodological system for training teachers to use digital tools, technologies and platforms in their professional activities. The authors of the article came to the conclusion that the use of a regulatory-activity approach allows building the process of training teachers to use digital tools, technologies and platforms in their professional activities in such a way as to direct it towards developing students’ professional competence and consistently bringing them to the operational, tactical and strategic levels of regulating pedagogical activities.

In this article, the authors, based on their experience of teaching in China, consider the linguodidactic possibilities of using films in the context of teaching Russian as a foreign language to Chinese students in a non-linguistic environment, taking into account their ethnopsychological characteristics. The article provides a brief description of the training of general proficiency in Russian for master’s students in philology and non-philology at the joint Russian-Chinese Shenzhen MSU-BIT University. The scientific novelty of this article is that it presents a set of exercises designed to develop skills and abilities in all types of speech activity within the framework of teaching various aspects of Russian as a foreign language (academic subjects «Practical Russian Language», «Russian Cinema», «Comparative Lexicology in the Aspect of Teaching Russian as a Foreign Language», «Newspaper. Media», «Excursion Guide»). Also, the presented work for the first time gives the concept of «artificially created language environment» in the conditions of a non-linguistic environment, this artificial environment became possible thanks to a unique project of the Shenzhen MSU-BIT University

The article considers the peculiarities of youth employment and unemployment in China at the present stage of development. The purpose of the article is to analyze the current state of the youth labor market in China. The study used theoretical analysis of domestic and foreign scientific literature, statistical data, comparison, synthesis, and generalization. The author of the article concludes that youth unemployment in China is characterized by a cyclical nature due to a reduction in the number of employed in all sectors of the economy in the context of the observed economic downturn in the country; in order to reduce the number of unemployed among young people, it is necessary to attract additional investments in order to expand jobs and create conditions for reducing the labor supply; within the framework of international cooperation with Russia, it is necessary to expand the programs of professional and educational internships for students from China with the possibility of subsequent employment, which will partially solve the problem of personnel shortages in Russia, and reduce the surplus labor in China; given the cyclical nature of the development of national economies, forecasting the situation of labor force reduction aged 16 to 24 years for the next few years. The results of the study are of practical significance and can be used in national programs of socio-economic and regional development.

The article examines the impact of technological development of regions on the need for human resources. Based on the analysis of statistical data, analytical information, ratings and a review of published materials, it was revealed that socio-economic development and the introduction of digital solutions in the region form the need for personnel with digital competencies. The authors substantiate that the key factors in the success of the implementation of innovations are the digital skills of personnel and their ability to adapt to new technologies. It has been proven that small and medium-sized regional enterprises are inferior to large ones in the implementation of new technologies, not only due to the lack of sufficient financial resources, but also due to an insufficient number of qualified applicants for vacancies, since many prefer to get a job at large enterprises or move to megacities. To solve the problems of a shortage of qualified personnel, it is necessary to implement programs to forecast needs in promising and in-demand areas of specialist training, add practice-oriented programs in education, and conduct ongoing monitoring of graduates’ employment. It is necessary to develop tools for state regulation of interactions between the regional education system and the labor sphere, functioning on a digital basis.

The article discusses the strategies for recruiting Chinese students to Russian educational institutions. The main goal of the work is to analyze existing approaches to attracting foreign students and identify effective practices that contribute to the successful adaptation of Chinese students to the Russian educational system. The methodology of the work includes a comprehensive analysis of comparative studies of existing recruiting programs, analysis of statistical data, analysis of data from a sociological study conducted in Russian universities in April-May 2024 (questionnaire survey of Chinese students studying at Russian universities). The results of the study identified key factors influencing the choice of an educational institution, such as the quality of education, the reputation of the university, the availability of preparatory courses, support programs, and others. The main conclusion is that in order to successfully attract Chinese students, it is necessary to adapt recruitment strategies, taking into account the cultural and economic characteristics of Chinese students, their unique educational needs and expectations. The author offers a variety of approaches to recruiting: effective targeted information campaigns, demonstration of examples of successful graduates, organization of study tours and webinars. It is recommended to further study and introduce new technologies in recruiting processes to expand international cooperation and improve the quality of educational services.

This article addresses the challenge of assessing marketing effectiveness in higher education institutions. The aim of the study is to develop a comprehensive approach to evaluating marketing effectiveness that considers not only short-term financial outcomes but also the longterm value of students as customers and the impact of time on marketing processes. The methods used include calculating the Marketing return on equity (MRE), Lifetime value (LTV), and temporal analysis. The outcome of the developed methodology is a comprehensive approach that allows for the evaluation of marketing tools by analyzing ATL, BTL, and TTL communication strategies, as well as forecasting long-term profits from student recruitment. The findings can be applied to higher education marketing practices to optimize marketing strategies and achieve strategic goals. The authors of the article conclude that in the context of increasing competition in the educational services market, traditional marketing effectiveness metrics (ROI, ROMI) are insufficient for fully understanding the value of marketing efforts. The comprehensive approach presented in this article, encompassing MRE, LTV, and temporal analysis, allows for a more accurate assessment of marketing effectiveness and makes it more strategically oriented.

The article reflects the results of a study of problematic issues that reveal the specific features of risk management scenarios, taking into account the criteria for achieving the economic security of the organization. The considered methodology of risk management scenarios has predetermined the possibility to fix their key stages: identification, analysis, forecasting and monitoring of risks. The purpose of the study is to determine the dependence of the production activity of an economic entity on destabilizing factors in the form of challenges, threats and risks, as well as to identify instrumental risk management methods and the causes of changes in the economic security of the organization as a result of the negative impact of certain threats. The following research objectives are defined: to substantiate the theoretical aspects of risk management; to identify methods for ensuring the economic security of an organization in the face of global challenges and external threats; to explore the methodological tools of risk management scenarios. Process and scenario approaches are used as methodological tools. In order to obtain the necessary results, the methods of description, generalization, construction, comparative analysis and the method of logic were used. The results of the study should be considered as: substantiation of the essence and content of the concept of «risk management scenario», which allows changing approaches to management decisions in conditions of uncertainty and variability; development of a risk management scenario that includes stages, each of which is subject to cyclical repetition, and the management process itself is implemented continuously and invariably over time.

The article considers the possibility of managing joint Russian-Chinese investment and construction projects in the context of rapid digitalization. A project and business process management system for an investment and construction company is proposed using well-known and popular modern software in the world, which is proposed to be integrated on a single digital platform. Given the joint Russian-Chinese activities, it is advisable to build management on international management principles, using well-known information systems and their abbreviations, which will be understandable for specialists from Russia and China. This innovative proposal will make it possible to effectively switch to the process business model of an investment and construction company and implement a phased digital transformation into a digital twin, which will increase efficiency, reduce risks and increase profitability.

The article addresses the issue of integration of the provisions of the sustainable development into the machine tool-industry in order to achieve technological sovereignty of the Russian Federation. The theoretical foundations of the concept of sustainable development and ESG principles are discussed. The author analyzes the existing manifestations of sustainable development in mechanical engineering and develops possible ways to introduce sustainable development strategy into the machine-tool industry in Russia. Foreign expertise in implementing ESG principles in mechanical engineering is considered. In conclusion, the author evaluates the place of sustainable development in the development of the machine-tool industry and the achievement of technological sovereignty of the Russian Federation.

Issues of regional and sectoral development of agriculture are becoming particularly relevant in the context of trade and economic cooperation between Russia and China. The article analyzes the key factors influencing the development of the agricultural sector of both countries, including technological exchange, logistics, government support, adaptation to climate change, export-import relations and interaction with small and medium businesses. Particular attention is paid to the digitalization of the agricultural sector as a driver of agricultural modernization, which is confirmed by studies by domestic and foreign authors. The authors consider the prospects for bilateral cooperation in the field of agriculture, substantiate the need to integrate innovative technologies, and analyze possible risks and mechanisms for their minimization. The research methods used are description, comparative analysis, classification and forecasting. Based on the reviewed data, a model of strategic interaction between Russia and China in the agricultural sector is proposed, aimed at increasing the competitiveness and sustainable development of rural areas. The article also provides an analysis of the regulatory framework governing Russian-Chinese agricultural cooperation, considers the key areas of its further development, and assesses the impact of new technologies and logistics solutions on increasing trade turnover between the countries. The presented results can be useful for scientists, specialists in the field of agricultural economics, as well as public and private structures dealing with trade and economic cooperation in the agricultural sector.

The ongoing geopolitical events require many countries to find new ways to solve economic problems in the face of sanctions and restrictive duties. China will not stand aside, as the United States may continue the trade war with the introduction of new import duties. Therefore, an urgent task is to study the import substitution strategy, which makes it possible to adapt to market changes. The purpose of the article is to analyze and evaluate the implementation of the import substitution strategy in China from the point of view of ensuring the economic security of the country. In order to achieve this goal, it is important to solve the following tasks: to study the transformation processes in China’s industry; to identify the role of import substitution as a process affecting China’s industry; to assess China’s imports and exports with major trading partners; to formulate China’s development prospects within the framework of the import substitution strategy. The study used systematic and logical analysis, the method of comparative analysis and expert assessments, as well as analogy and synthesis. Based on the findings, the article reveals that the implemented strategy of China’s import substitution in a two-track economic system is the basis for building the development of high-tech industries under the influence of the United States. It revealed that China to provide some protection for the domestic industry at an early stage and promote its transformation by strengthening the mechanism of Chinese-foreign joint ventures. It proposed to adapt China’s current import substitution strategy to modern realities through a policy of openness, taking advantage of the national system, implementing an effective supply chain system capable of operating independently in emergencies, as well as strengthening international cooperation through the Belt and Road initiative. The import substitution strategy will achieve the desired results in solving problems in the domestic and foreign markets.

The article examines the issue of implementing consumer rights in the context of retail trade on international electronic platforms (using Alibaba.com (Aliexpress.com) as an example). The subject of the study is the current state of civil legislation in the field of consumer protection on international platforms (including when making cross-border purchases). It is noted that consumer protection in cross-border retail trade has certain features, and such transactions themselves carry additional risks for the consumer. The article examines the features of interaction between the platform, seller and buyer on the Alibaba.com (Aliexpress.com) platform and judicial practice in individual disputes related to such interaction. It is stated that at present the practice of trading through this platform does not fully comply with the norms of Russian legislation.