The article talks about the difficulties of teaching writing to students of non-linguistic universities in foreign language classes in the context of digitalization of education. The reasons for the decrease in students’ interest in writing are revealed by means of questionnaires, interviews and analysis of completed tasks within the framework of the studied discipline. The necessity of developing written speech by hand in solving educational and professional tasks in foreign language classes is substantiated. The advantages and disadvantages of the impact of digitalization of society on the educational process are shown.

Based on an integrated learning approach, a series of training exercises in French and German is being created to improve writing skills. In order to trace the process of developing written literacy among students of technical specialties, criteria, indicators and methods of diagnosing this phenomenon are being developed. The main criteria include: cognitive, activity-based and reflexive. Based on the selected criteria, the levels of formation of writing skills are determined: minimal, productive, high. The result of this study is the approbation of the algorithm of a series of exercises, arguing for the positive dynamics of the development of students’ written speech. The article can be useful for teachers of a foreign language, both higher educational institutions and secondary specialized ones.

The article is devoted to the issues of didactic support for bachelors in the specialty “Economics”. Attention is drawn to the low level of motivation for educational and cognitive activities among students, insufficient knowledge of methods and means of educational and research activities, inability to rationally allocate time for study, “clip” thinking” of modern youth, and a reduction in the budget for classroom workload. It is concluded that it is necessary to develop additional didactic materials in the form of printed notebooks to organize independent work for bachelors.

The purpose of the work is to show, using examples from a printed workbook developed by the author for the “Logic” course, the methodology for selecting, systematizing educational material and using this type of publication when organizing students’ independent work.

The article presents the author’s approach to the tabular form of presenting educational information. The didactic possibilities of using workbooks in the educational process are shown. A methodologically appropriate system of tasks and exercises is presented for both the informational and practical blocks of tasks. This technique can be adapted to create printed notebooks in other disciplines.

The author of the article came to the following conclusions: the proposed approaches to structuring educational material make it easier to assimilate; students’ systematic filling of notebook sheets with a printed base forms the skills of self-control and rational organization of independent work.

The article examines the issues of the content of work programs, curricula and the construction of the educational process in higher legal education with the aim of not only mastering basic legal knowledge by students, but also obtaining psychological and pedagogical training that is adequate to the tasks solved by a practicing lawyer. The methods used include observation, analysis, synthesis, deduction, induction, generalization. As a result, the author, in particular, comes to the following conclusions: psychological and pedagogical knowledge is included in the range of necessary competencies of a modern lawyer; attention is drawn to the insufficient amount of knowledge acquired by law students in the field of psychology and pedagogy and to the imbalance of disciplines offered for study that carry psychological and pedagogical competencies; attention is drawn to the fact that among the legal disciplines, criminology has the greatest psychological and pedagogical component; the discipline «Professional Ethics» should be taught at least not earlier than the 3rd year of university, when students already have relatively formed general ideas about their future profession; in the thematic plan of the discipline «Psychology and Pedagogy», it is advisable to eliminate the bias towards the field of psychology in favor of topics on pedagogy; Focusing students’ attention within the framework of a criminology course on the psychological characteristics of forensic activity is quite justified, but in the current situation it is not enough to develop the psychological competencies required in the profession. Therefore, in the senior year of study it is necessary to introduce the discipline «Legal Psychology», which would cover the psychological problems of legal activity much more deeply. The results obtained can be applied in the process of preparing scientific papers and methodological materials on teaching pedagogy and psychology for law students, as well as in the field of professional training of university staff.

A future specialist in any industry must possess a fundamental set of soft skills, considered as key opportunities, the demand for which is particularly relevant in the modern world. The purpose of this article is to study the theoretical foundations and methodology of the formation of soft skills. The methods used in the study were chosen in accordance with the topic under consideration and include analogy, classification, generalization, comparative analysis, synthesis, as well as the study and analysis of literature. The article presents the results of the study, which are summarized as follows. Based on the analysis of the theoretical foundations of the skills included in the concept of soft skills, the methodology of the formation of these skills is considered. Various approaches to the interpretation of the concept and the list of components of the skills are being studied. The importance of emotional intelligence is actualized as a skill that regulates perception, expression of emotions, as well as their effective management. Special attention is paid to the use of foreign language classes as a tool that promotes the development of soft skills, since the potential for balanced mastery of cognitive, emotional and social skills is successfully revealed in the process of forming a foreign language communicative competence. Consideration of the process of forming soft skills through various types of activities, such as projects, presentations, discussions, debates, role-playing, business games, initiating communicative situations, as well as the use of learning technologies in a foreign language lesson gives the studied problem novelty and relevance. The practical significance of this article lies in the possibility of using the research results in scientific and pedagogical activities related to the problems of theory and methodology of teaching and upbringing.

The article is devoted to the problem of professional orientation of students at the initial stage of professional training. The study of the professional orientation of future veterinarians is based on the axiological approach, which provides a perspective for analyzing the concept through the prism of students’ motivations and values. The purpose of the work is to develop and apply a methodology for studying the motivation-and-value-based aspect of the professional orientation of future veterinarians. The result of the study was a methodology consisting of several stages: 1) identification of the key components of the veterinary profession and their specifics based on an analysis of the context of the veterinary profession; 2) identification of key variables in the professional orientation of future veterinarians based on the axiological approach; 3) selection and adaptation of research tools for studying indicators of professional orientation and data collection; 4) interpretation of results. Using questionnaire and discussion-based methods, the characteristics of the professional orientation of the 1st-year students doing the Specialist’s degree program 05.36.01 - “Veterinary Medicine” in the Omsk State Agrarian University were studied. It was found that students’ aspiration for high professionalism is combined with a pragmatic attitude towards a profession choice; a responsible attitude to professional activities is complemented by understanding of the importance of social interaction at work, the importance of empathy and ethical standards in the treatment of animals, the desire to develop communication skills and emotional readiness; awareness of the importance of friendly relations with colleagues conflicts with the lack of desire to provide them with professional support in their work; the focus on serving society is significantly inferior to serving the welfare of animals. The results of the study can be used in the optimization of educational programs in order to develop professionally important qualities, social and emotional competencies of future veterinarians.

The article examines the methodological features of the formation of environmental consciousness among students of a pedagogical university in French classes. A definition of environmental consciousness is given, the signs of environmental consciousness are highlighted (the presence of environmental knowledge, environmental responsibility, the social nature of environmental consciousness, reflection on one’s own activities in relation to nature), and its structural components (cognitive, affective, behavioral) are presented. The course “Sensibiliser les jeunes à la protection de la nature” (Involving youth in nature conservation) has been developed and presented on the educational portal of Omsk State Pedagogical University, aimed at developing environmental awareness among students of a pedagogical university. During the development of this course, students solve problems, as a result of which the students develop an environmental consciousness. These tasks are correlated with the components of environmental awareness and with the tasks presented in the course. After studying the course “Sensibiliser les jeunes à la protection de la nature”, students were found to have medium and high levels of environmental awareness, which allowed the author to conclude that the course developed for future French language teachers was effective.

The personality of an employee of the internal affairs bodies (hereinafter referred to as the internal affairs agency) is formed in the development of various relationships and processes that determine his activities and behavior. A special role belongs to moral relations, which are the foundation of the individual in general, and the police officer in particular. The most noticeable and recurring influence in the professional and moral development of the personality of a police officer belongs to the rituals and traditions of professional activity. It is rituals and traditions that help us see and understand the experience of past generations who guarded law and order in the country. Nothing more than traditions and customs ensures the awareness of belonging to a professional community, makes one feel like a single force capable of protecting people and resisting crime. Over the years of the existence of internal affairs bodies, many professional rituals have developed that have concentrated the most important values of service to society, the law, and the state. Educational organizations of the Ministry of Internal Affairs of Russia, designed to train law enforcement specialists, purposefully form a respectful attitude towards the traditions and rituals of professional activity that have developed in the professional environment. The introduction into force of the Federal Law “On the Police” and the “Code of Ethics and Official Conduct of Employees of the Internal Affairs Bodies of the Russian Federation” significantly changed the legislative framework of the internal affairs bodies of the Russian Federation on professional ethics and, as a result, on the official etiquette of employees of the internal affairs bodies in terms of organization professional rituals of internal affairs bodies; The practice of carrying out professional traditions and rituals of internal affairs bodies at the present stage has also undergone changes towards expansion and the emergence of new traditions and rituals, which leads to the need to identify, evaluate the content and describe these new phenomena.

The article considers the system of work on the education of patriotism by means of linguistic disciplines at the university (using the example of the linguistic course «Russian language and business communications» included in the curricula of students of technical specialties). (proposed, analyzed, etc.). The purpose of the work is to describe the linguistic and didactic possibilities of the linguistic course in the education of patriotism among students. The article describes the results of the diagnosis carried out at the beginning and at the end of the pedagogical experiment, which was attended by 350 first-year students of Omsk State University of Railway Engineering. The methods used include a set of general scientific methods, a questionnaire method, a pedagogical experiment, and a statistical calculation method. The result of using the linguistic and didactic potential in educating students’ patriotism was the expansion of ideas about the nature of patriotism in the minds of students, strengthening the conviction that young people are patriotic and love their Homeland. The results obtained can be applied in any university where linguistic disciplines are taught (including the training of students of technical specialties). The authors concluded that the work carried out forms the idea that patriotism is based on love for native culture, history, people and traditions. And with regular reference to patriotic texts and the inclusion of students in the educational process using active forms and teaching methods, it allows creating conditions for increasing the level of patriotism among students.

The article examines the issue of protecting consumer rights in the conditions of distance trading through marketplaces (online retail trading platforms) from the perspective of determining the features of the implementation of retail purchase and sale agreements in such trade. The subject of study is the current state of civil legislation in the field of consumer protection in distance selling.

It is noted that concluding a retail purchase and sale agreement through marketplaces is associated with certain problems and potential situations of violation of consumer rights.

Three aspects of the marketplace as a place for transactions between sellers and consumers are considered affecting the implementation of consumer rights: the intermediary nature of interactions, the distribution of responsibility between the seller and the platform, network effects in the activities of marketplaces.

It is noted that the legislation follows the already established practices in this area with a significant lag. It is stated that this form of concluding retail sales contracts, with all the convenience for the seller and the buyer, is more susceptible to violations of consumer rights due to the peculiarities of such interaction. Specific situations of violations of consumer rights in the remote method of selling goods through marketplaces are considered.

The article analyzes an urgent problem in the field of branding, which is the promotion of a corporate brand of an enterprise in the process of increasing its recognition in the market among potential target groups. Technological progress in the world has only accelerated the need for the formation and development of the corporate brand of the organization, due to the emergence of new methods and types of promotion, new channels of communication with potential target audiences. There is a need to assess the effectiveness of promoting the corporate brand of an enterprise in the market in which the organization operates. The purpose of this work is to form an idea of the corporate brand of the enterprise, the main components of the corporate brand, the target groups of the public that need to be paid attention to when promoting the corporate brand of the organization in the market. The article allows us to evaluate the current scientific and practical problems of this research. The lack of theoretical and practical information on how to properly evaluate the steps taken in the process of forming, promoting and evaluating the promotion of a corporate brand is the main problem and the reason for the negative results that a company may face in the process of promoting its brand. The methods used include methods of analysis, description and grouping. The obtained research results can be applied to comprehend issues related to building elements of an advertising campaign, namely the selection of target groups of the public, channels of communication with the target audience, target groups of the public to build effective promotion and evaluation of the corporate brand of the enterprise. The author came to the conclusion that effective promotion of a corporate brand of an enterprise is possible through competent work with target groups of the public, understanding the needs of the market, tracking various characteristics that can significantly affect the perception and promotion of the corporate brand.

In modern conditions, the processes of diffusion of digital technologies are taking place, which penetrate into all spheres of management and ensure the transformation of social and labor relations. One of the areas of social and labor relations is the organization of staff remuneration. The potential of using digital technologies creates the need for its use in organizational, economic, and socio-labor relations related to the processes of organizing the employee remuneration system. One of the most important areas of life support is housing and communal services, where there is a great potential for using digital technologies through the creation of a digital industry management platform at the regional level.

The purpose of the study is to develop a flexible system for the remuneration of managers and employees of the housing and communal services sector using digital technologies. The object of the study is the wage system for housing and communal services workers. The subject of the study is the social and labor relations that arise in the process of introducing digital technologies into the wage system of a housing and communal services enterprise.

Methods of induction and deduction, analysis and synthesis, system method, modeling were used in solving practical problems. Based on the results of the article, the author’s model of the wage system for housing and communal services workers using digital technologies is presented.

The article is devoted to testing the possibility of using the results of Rosstat surveys of manufacturing industry enterprises for operational monitoring (nowcasting) of employment indicators in the industry and the Russian labor market as a whole. The work used the results of surveys about the level in the current month and the prospects for changes in the next 3 months of the number of employees, which are ahead of the release of official statistics by at least 1-1.5 months. The study shows that the survey results primarily reflect the situation with companies’ demand for labor. The results obtained demonstrate that in Russia the connection between surveys and statistics is manifested neither through the number of employees (including taking into account the required workers), in contrast to foreign studies, but through the total duration of time worked by employees, which is due to the characteristics of the domestic labor market. The greatest correlation between survey indicators and statistics was observed when comparing cyclical components (deviation from trend) and annual growth rates. Also, surveys in some cases, thanks to the expectations component, exhibit additional anticipatory properties (in addition to faster publication), indicating a change in the indicator 1-3 months earlier.

The article is devoted to the study of customs and logistics risks that arise for participants in foreign economic activity when moving goods containing intellectual property across the customs border. The purpose of the article is to assess the consequences of the impact of sanctions policy on the logistics of commodity flows in the international supply chain and to identify new customs and logistics risks that arise when moving goods containing intellectual property across the customs border, and to develop proposals for minimizing them. To achieve the goal, the following tasks were solved: based on the analysis of approaches to customs and logistics risks, the classification of risks was systematized, the emergence of new customs and logistics risks was proven. Using a systematic approach and the expert method, the List of goods allowed for parallel import is reviewed. Based on the findings obtained, the article substantiates new problematic aspects in international supply chains containing intellectual property, formulates solutions and directions for minimizing new customs and logistics risks based on the development of information flows and improvement of legislative measures. The proposed solutions can be used to develop foreign trade activities in the context of sanctions policy.

The essence and structure of the economic potential of entrepreneurship and its role in the socio-economic development of the region are revealed. The forms and methods of managing the economic potential of entrepreneurship in the region are considered. In addition, the authors conducted a study of quantitative and qualitative indicators of the role of small and medium-sized businesses in the economic life of the Altai Republic. Particular attention is paid to the study of innovation and investment activity, competitiveness and social responsibility of enterprises in this segment. The results of the study allow us to better understand the contribution of small and medium-sized businesses to the development of the Altai Republic and identify the potential for improving the conditions for its functioning and interaction with the economy of the region. The priority directions of influence of the economic potential of entrepreneurship on the socio-economic development of the Altai Republic have been identified. Recommendations have been developed to stimulate the economic potential of entrepreneurship from the standpoint of socio-economic development of the Altai Republic, which includes the development of the tourism industry, through the opening of year-round tourist facilities aimed at mass consumers; development of sanatorium and resort activities in health-improving areas; development of biopharmaceuticals through the production of dietary supplements and medicines from local raw materials and products of antler reindeer husbandry; development of advanced timber processing, development of the mineral resource base, as well as the introduction of innovative projects in the field of “green technologies” (renewable energy) with the help of government support.

The article is devoted to the study of the economic feasibility of implementing preventive methods of control over recipients of budgetary funds in practice, which are based on the application of the methodology of state financial control. The expansion of state support measures is characterized by the need to improve the mechanisms of government control over recipients of budgetary funds. The problem of improving control mechanisms is due to the need for the formation of preventive control aimed at curbing inefficient spending of budgetary funds. The purpose of the study is to substantiate the methodological aspects of monitoring and identifying the risks of violations in real time. The object of research is the recipients of budgetary funds. The subject of the study is the mechanism of monitoring and disclosure of information to the Treasury within the framework of control monitoring. In the course of the research, the methods of clustering, description and centralization were used. The article reveals the basic approaches to the formation of the mechanism of control monitoring. The economic feasibility of using monitoring decision-making based on the introduction of two new tools surveillance and control monitoring is substantiated. The conditions for leveling the risk of excessive budget incentives are reasoned. The mechanism under discussion will allow expanding the methods of state control in relation to recipients of budgetary funds — subsidies and loans with a state guarantee. The scope of application of the results obtained is the activity of industry regulators in determining the purpose and subject of recipients of state funds.

This article systematizes the existing knowledge and tools of business analysis, which are based on various color theories. The aim of the work was to find an evidence base that allows us to propose color business symbolism as an adequate analytical toolkit in the field of strategic management and marketing on a par with various financial and economic tools. The object of the study is modern management and its main concepts. The subject of the study is business analysis tools based on color theory. Within the framework of the research, various marketing, analytical and statistical tools were applied, as well as general scientific methods, which include the study, synthesis and systematisation of existing literature sources. One of the key stages was the research of companies operating in the Omsk region, different in scale and economic sphere. With the help of modern statistical models, a number of companies were randomly selected from the sample, which we considered in more detail. Based on the analysis and assessment of private representatives of the Omsk region business community, conclusions were drawn about the objective necessity of introducing the terms of colour business analytics into the methods of work of modern managers, and two spheres of their most relevant application were identified.

The purpose of the study is to develop a methodology for assessing the level of controllability of a production system based on information flows generated in the electronic document management system of an enterprise, which makes it possible to diagnose “narrow” areas of the process of information exchange between structural elements of the system.

The methodological basis of the study is represented by the experience of transition to electronic document management of world and Russian organizations; a method for calculating the conditional entropy of a production system, based on identification and ranking according to the degree of uniformity of information flows in the system, a method for developing an expert scale for determining conditional probabilities for each of the analyzed types of operations; application of the conditional entropy indicator according to the Alfred Rényi method to determine the entropy of the entire production system.

Research results. The methodology for determining parametric complexity with an analogy of interactions within the production system for different periods with the same number of structural elements is considered, and an analysis of information flows that are most effectively subject to management interactions is carried out.

The prospects of the study are to determine the critical points of the need to take measures to prevent distortion of information flows between elements of the production system with the subsequent prospect of increasing labor productivity in each specific area, as well as increasing the efficiency of the entire production system as a whole.

The relevance of the problem of creating reliable programs, industrial and multidisciplinary programming is growing due to the growth of the volume and complexity of automation tasks and the complication of processes and products in the software market. This is also facilitated by practical problems of the economy, production, and the provision of services focused on accounting for consumer expectations. The purpose of our study is to investigate such a multi-faceted problem as the burnout of programmers, programming groups in modern market (product) and digital conditions. The study applied methods: system analysis-synthesis, integration, decision-making methods, identification and scaling, questionnaire (testing), situational forecasting and modeling, social engineering. A systematic and comparative analysis of the goals, objectives, conditions, impacts on the effect of programmers burnout was carried out and the following main results were obtained, analysis results: 1) causes and conditions of the phenomenon of programmers burnout; 2) factors affecting burnout taking into account uncertainties and risks in the environment and the infrastructure under consideration; 3) goals of monitoring burnup and the role of the head of the programming team in reducing the burnup process; 4) the principles of motivating team members and increasing their competencies; 5) for the last type of analysis, a system of test questions (survey questionnaire) has been developed, which will identify key burnout factors and rank them by importance in the process. The significance of the research results lies both in the theoretical (system) interest in them, and in their practical orientation, in particular, in the possibility of using them to solve the problems of forming teams of programmers, conducting teamwork and motivating programmers.

The study analyzes the degree of influence of the anti-Russian sanctions of the United States and European countries on the state and development of the domestic construction industry. In this article, it was concluded that the first packages of sanctions affected the industry more significantly than the subsequent ones. The Russian economy as a whole and individual industries in particular have gradually adapted to the new external economic conditions. The stabilization of the current state of the construction industry was largely facilitated by the state policy of import substitution, which includes the development and implementation of comprehensive strategies for the development of the state’s economy, as well as individual measures for the development of specific industries and enterprises.

In the analysis, the methodology and general scientific principles of conducting comprehensive research are applied, regulatory and legislative documents related to the regulation of foreign economic and construction activities in the Russian Federation are studied. Abstract-logical, monographic, sociological and economic and statistical research methods, methods of scientific abstraction, induction and deduction, grouping and comparison and expert assessments were used in the analysis of research materials and the development of methodological recommendations.

The purpose of the article is to assess the degree of negative impact of Western sanctions on the level of development of the construction industry in Russia, as well as to systematize domestic measures implemented within the framework of a comprehensive import substitution policy.

The article develops proposals to improve the effectiveness of reducing the impact of sanctions pressure on domestic construction and accelerate the processes of innovative development of the industry. The results obtained can be applied in the activities of Russian construction enterprises and state, regional and municipal government bodies.

Border cooperation between the Leningrad Region and the EU countries has been dynamically developing for the last thirty years, but the onset of the geopolitical crisis and Finland’s accession to NATO disrupted the mutually beneficial partnership, which led to a sharp decline in trade turnover, border closure and suspension of programs and projects. The aim of the study is to examine the genesis of practical cooperation between the Leningrad Region and Finland, to identify the challenges and prospects of cooperation with stakeholders in the new economic realities. The object of the study is the border area of the Leningrad Region and Finland. Subject — transformation of economic interaction between the states of the border regions. The research applied the following methods: induction, deduction, comparison, statistical analysis. The article analyzes the stages of cross-border cooperation, factors that hinder effective interaction, identifies challenges, directions and prospects of interaction with friendly countries, taking into account the potential capabilities of the region. It is substantiated that the change of the vector of cross-border cooperation is a response to the stoppage of financing of programs and projects due to political and economic disagreements, which led to the breakdown of economic ties with partners. The new vector of interaction between the subjects of the Leningrad Region — «North-South-East» — is revealed, and conclusions are drawn about the need to build a new model of cooperation for sustainable development of the region. Scientific novelty lies in the development of recommendations aimed at forming successful strategic partnerships with regions and friendly countries.

Digital ecosystems in the agro–industrial complex of the region are the next stage in the development of rural cooperation. Digital ecosystems meet all the requirements of the sixth technological order and allow agricultural producers to switch to it at a faster pace. The article considers the organizational and economic mechanism of the formation and functioning of digital ecosystems in the agro-industrial complex of the region. The aim of the work is theoretical and practical provisions on the formation of economically advantageous conditions based on the ecosystem approach, contributing to the growth and development of the cooperative movement in agriculture. The methodological basis of the research was a systematic approach to the digitalization of agriculture, as well as a set of methods such as monographic, analysis and synthesis, bibliographic analysis, abstract-logical and chronological methods. The authors of the article came to the following conclusions: it is necessary to assess the potential for the formation of digital ecosystems in the municipal districts of the Novosibirsk region, identify areas with high potential — the core areas of the digital ecosystem, then create a Project office in the core areas, whose tasks will include the introduction of digital ecosystem tools and services into small and medium-sized business processes agricultural management and the development of cooperative relations with lagging neighboring municipal districts (satellite districts).

The article discusses the relevance of using multiple marketing channels to interact with consumers and offers the author’s vision the classification of marketing channels with the aim of structuring and presenting in an orderly form all kinds of channels that occur when using omnichannel marketing.

In the course of the work, the author emphasizes the importance of a high degree of channel integration in omnichannel marketing and pays attention to the concepts of «marketing communications», «communication channel», «sales channel», «distribution channel». It is noted that under the influence of market conditions, including the development of digital technologies, changing consumer behavior patterns, these terms go beyond the basic content. Communication channels and sales channels are beginning to represent a single system that performs the functions of preliminary information, contact, sale, after-sales customer service, which the author presents in his work under the terminology «marketing channel».

Within the framework of the classification of marketing channels proposed in the article in omnichannel marketing, information contact, selling and delivering channels in offline and online environments are highlighted. Information channels are associated with the implementation of the stage of search and evaluation of options, provide the consumer with data on various aspects related to the product. Contact channels, implying a direct connection between the consumer and the company, allow you to ask questions and clarify information. Selling channels provide the opportunity to make a purchase. The delivery channels are responsible for the physical receipt of the goods by the consumer. The author demonstrated examples of how consumers use different marketing channels and their combinations during the purchasing process.

The developed classification allows us to present a variety of marketing channels that are relevant when an organization applies an omnichannel marketing approach, in an orderly, structural form with an emphasis on the tasks of each marketing channel.

Due to significant changes in the socio-economic situation in the world and the Russian Federation, there is a need to recreate lost and develop new technologies, build new logistics corridors, restore abandoned and build new production facilities. In order to preserve the industrial sovereignty of the country, it is necessary to create conditions that allow citizens to be involved in the field of entrepreneurship quickly and as comfortably as possible. Residents of preferential territories, including special economic zones, enjoy special regimes of administrative, customs and tax regulation. The goals of allocating preferential territories are a more balanced spatial development of the country, by attracting large companies to the regions, as well as moving away from the concept of single-industry towns, where most residents are associated with the city-forming enterprise.

The article examines the development of special economic zones within the Volga Federal District. By analyzing statistical data and financial results of SEZ residents, development problems have been identified, such as: sanctions pressure, shortage of competent labor resources, insufficient ready-made infrastructure for doing business, fear of opening high-tech industries among entrepreneurs. The recommendations made based on the results of the study can be applied in the formation of SEZ development programs.

This article examines the problems faced by Russian enterprises in the context of the crisis, as well as the main directions that contribute to their sustainable development. It will also focus on measures of state support for small and medium-sized businesses, statistical data are provided, and the economic situation in the country and in the Penza region is analyzed. The purpose of this article is to analyze the sustainable development of an enterprise in the context of crisis phenomena and identify ways of their further development.

In the course of the conducted research using statistical and economic methods, it was found that every year there is an increase in the number of micro and medium-sized enterprises, which causes them to be more adapted to specific product names. Also, during the analysis, it was found that for the sustainable development of the enterprise, it is necessary to actively use outsourcing services, which reduces fixed costs by transferring resources that the outsourcing organization specializes in in this area. The advantage of this approach is the release of resources that will help you achieve your goals faster.

According to the conducted research, the tasks set have achieved their goal, according to them it can be concluded that enterprises have great opportunities to optimize and increase the sustainable development of their activities even in times of crisis. In order to achieve sustainable development of the enterprise, it is necessary to develop a comprehensive program to achieve it, participation in the development of which should include representatives of enterprises, authorities, as well as scientists.