ORGANIZATION OF METHODOLOGICAL SUPPORT FOR THE FORMATION AND IMPROVEMENT OF A SPECIALIST’S PROFESSIONAL SPEECH IMAGE DURING STUDYING LINGUISTIC SUBJECTS AT A TECHNICAL UNIVERSITY

The article deals with the problem of formation and improvement of a specialist’s professional speech image during studying linguistic disciplines at a technical university. The novelty of the research lies in the construction of a specialist’s linguistic personality model, the differentiation of the concepts of speech image, speech portrait and speech mask of a specialist, determining ways to form the linguistic, speech and textual components of a specialist’s speech image. It is concluded that the harmonization of the speech image with the speech portrait is the most conscious way of developing a linguistic personality. The grounds of forming a specialist’s speech image based on the development of psychological, cognitive and communicative components of a linguistic personality are outlined. A plan of communicative situations interpretation is proposed, which can be used in educational tasks aimed at choosing the content and tools for the development of a student's linguistic personality. Diagnostics of the linguistic personality relevant components availability and implementation quality can be carried out at each stage of the task. The general program of the teacher's work on the methodological support organization for the formation and development of a student's professional speech image has been built. The recommendations proposed in the article can be the basis for creating diverse developments for the formation of both individual components of the student's linguistic personality and their complexes.

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