For citations:
Matsko V.V., Rodionov M.G. METHODOLOGY FOR EVALUATING THE EFFECTIVENESS OF MARKETING AND ADVERTISING ACTIVITIES OF AN EDUCATIONAL INSTITUTION (case study: Siberian institute of business and information technologies). Herald of Siberian Institute of Business and Information Technologies. 2024;13(3):95-101. (In Russ.) https://doi.org/10.24412/2225-8264-2024-3-841