THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON PROMOTING AN ORGANIZATION'S

In today's world, financial and marketing decisions by top management alone are not enough for any organization to achieve success. In recent years, the level of financial performance has been significantly influenced by the correct construction of the corporate brand of the enterprise and following the trends that have developed in society. It is necessary to create a corporate social responsibility program. The company is trying to check whether businesses are implementing a corporate social responsibility program. The article is devoted to the study of social and corporate responsibility and its impact on the promotion of the corporate brand of an enterprise. The article examines various approaches to the concept of corporate social responsibility, substantiates the importance of the practice of corporate social responsibility, its role in promoting the corporate brand and its connection with the organization's strategy. The image of one of the largest factories in the country is analyzed, recommendations are given for the development and implementation of PR tools that promote the corporate brand of the enterprise. The importance of corporate social responsibility and the corporate brand of the enterprise, as well as the relationship with the organization's strategies, is indicated. The author's findings can have a positive impact on the promotion of corporate brands of enterprises, the creation of corporate social responsibility programs at enterprises, as well as on the business reputation of companies in the future.

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