APPLICATION OF STRATEGIC MANAGEMENT TOOLS IN A SITUATION OF CHANGING A BUSINESS MODEL UNDER SANCTIONS

Abstract

The article is devoted to the study of existing technologies of strategic business management, the formulation of methods for optimal management decision-making. SWOT analysis is an important element of strategic planning. In the process of its compilation, the internal and external environment is analyzed, competitive advantages are identified, strategic alternatives are determined and selected. When analyzing the external environment, the planning period is of great importance. The longer the planning period of an entrepreneur, the higher his propensity to invest, which directly affects the economic growth of the country as a whole.
Scientific methods of materials analysis and the method of comparisons were used to conduct the study. The research is based on analytical materials and statistical data of the Federal State Statistics Service.
The main results of the study are that small and medium-sized businesses lack the necessary level of financial stability, diversification of production, etc., which leads to the vulnerability of small and medium-sized businesses. Moreover, vulnerability increases due to the need for small and medium-sized economic entities to compete with similar enterprises, as well as with large organizations. The way out of this situation is the high flexibility and adaptability of small and medium-sized businesses. Small companies have to look for additional opportunities that can provide competitive advantages. This skill becomes the key for small and medium-sized businesses, the source of its growth.
For small and medium-sized businesses to survive and grow, it is necessary to contact the external environment, measure the necessary indicators, control them and make effective management decisions based on measurements. At the same time, the external environment has a high level of dynamism. Therefore, only modern, changing methods of adaptive management (insafing, Agile, SCRUM, etc.) allow us to make effective strategic decisions that ensure competitiveness in the long term.