For citations:

Izakova N.B., Kapustina L.M., Son V.S. APPLICATION OF METHODS FOR ASSESSING THE COMMUNICATIVE EFFECTIVENESS OF AN ORGANIZATION’S WEBSITE IN MARKETING RESEARCH. Herald of Siberian Institute of Business and Information Technologies. 2023;12(3):89-94. (In Russ.) https://doi.org/10.24412/2225-8264-2023-3-89-94