The potential of use of social networks in innovative activities: from searching for needs to creating new products

Today, social networks are becoming an integral part of the life of a modern person, and consequently, the consumer of goods and services. The article is devoted to an urgent topic, namely: the study and description of the possibilities of using the advantages of social networks in the innovative activity of an enterprise based on the analysis of the experience of existing enterprises. The relevance of the work lies in the lack of research devoted to the possibilities of using the advantages of modern social networks in the innovative activity of the enterprise.

The work is based on a theoretical analysis of scientific literature, in particular, methods of modeling the innovative activity of the enterprise, as well as an analysis of the activities of existing Russian and foreign enterprises using data from social networks in their innovation activities.

In the article, the author analyzes the existing models of innovation activity, highlights the place of social networks in the classical model of innovation activity, describes the world and domestic experience of using social networks in innovation activities at the enterprise, emphasizes the influence of social networks on the innovative activity of the enterprise, and also considers in more detail examples of the activities of Russian and foreign innovative enterprises using the potential of using social networks networks in innovation activity at the enterprise.

In the course of the work, the author comes to the conclusion that today the use of data from social networks can positively influence innovative activity, as evidenced by the practice of Russian and foreign companies.

Already today, social networks are being used in innovative activities in terms of finding consumer needs, assessing customer satisfaction, in order to create new products and product lines and search for new ideas.

The data obtained from social networks can have an impact on the process of creating an innovative idea, and the business is already ready to listen to the consumer on social networks. This interaction between business and consumer is insufficiently studied, practically has not been reflected in the Russian-language literature and requires more detailed consideration and further research.

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