A marketing research on consumers’ preferences for employers in Omsk

Abstract

The article summarizes the results of a hall-test study of the assessment of their current and desired work by the population of Omsk. The issues of assessing the amount of wages, one's own financial situation, attitudes towards finding a new job and the possibility of moving to another city, the amount of desired wages are considered. The analysis of the obtained data showed the following results: the respondents' subjective perception of their financial situation reflects a high level of dissatisfaction with their income. Correlation analysis showed that this has little to do with real incomes. People who have a relatively good income may perceive their financial situation as low, and vice versa. The desired wages of the respondents showed low values and a high spread. A comparative analysis of the most demanded and most unacceptable characteristics of working conditions shows that the most significant indicators are such as high wages, friendly staff and the absence of conflicts. Quite a large number of respondents seek to leave the city of Omsk or are considering such an option. However, correlation analysis shows that this has nothing to do with the size of income. The majority of respondents indicate the amount of wages as the most significant factor in choosing a job, which confirms the hypothesis indicated in the course of the study.