RECRUITMENT OF PERSONNEL IN CONDITIONS OF PERSONNEL SHORTAGE IN THE LABOR MARKET

The article examines the current situation on the Russian labor market. Based on data on the level of unemployment among the population, a decrease in the number of workers, increasing demand from employers and a decrease in the activity of job seekers, it is concluded that there is a shortage of personnel in the labor market. In conditions of labor–deficient labor market conditions, organizations face not only a shortage of labor, but also increased selectivity of applicants when choosing an employer, and, as a result, the need to improve ways to attract staff.

The author substantiates the point of view according to which employers in the current conditions need to provide candidates with access to complete and up-to-date information about themselves, promptly work with reviews of former employees posted on the Internet, improve the culture of interviewing and feedback. An important task facing the employer is to form a positive impression of himself, including rejected applicants, who, as the author emphasizes, should be considered as an additional source of attracting potential candidates. The author considers the content of referral recruiting programs, their advantages in comparison with other methods of attracting staff, as well as the conditions that ensure the effectiveness of their use. The article also presents the experience of companies following the path of providing personnel through an organized system of on-site training, including internships.

During the research, such methods as analysis of literature sources, generalization and systematization of information, comparison, as well as analysis of statistical information, graphical method and others were used. The results of the study are theoretical and practical in nature and can be used by specialists in the field of personnel management, managers in the development of programs to attract personnel to vacant positions in modern Russian organizations of any organizational and legal forms of ownership and spheres of activity in the conditions of personnel shortage in the labor market.

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