STUDYING PUBLIC OPINION ABOUT THE DEMAND FOR UNIVERSITY CAMPUS IN OMSK AND THE MOST CURRENT FORMAT OF ITS PRESENTATION

At present, a modern university campus is an important component of international competitiveness, an object for creating a comfortable urban environment and a center for attracting investments.
Thus, the university campus should not only be convenient and functional for students and teachers, but also contribute to the social adaptation of students and the development of student life. It is important to create comfortable conditions for learning, as well as to provide many areas for recreation, sports and communication. The presence of a student campus development program provides for a change in the architecture and spatial structure of the landscape. These ideas are manifested in planning and functional zoning, as well as in the architectural appearance of buildings and structures.
To create a university campus, it is necessary to organize three processes: accommodation, training and employment. The modern approach includes the renovation of dormitories, the improvement of the scientific and technological base of higher education institutions and the creation of a technopark as part of the campus, where young professionals can find work. This will attract talented students, including those from other regions, and keep them in the territory. It is important to provide comfortable living conditions and employment opportunities on the basis of the scientific and laboratory complex of the university, so that young people stay in the region, and do not leave for large cities. The migration of the student community from regional universities to large cities is very high, including in the Omsk region more than half of the students leave.
Thus, in Omsk, as part of the participation and implementation of the activities of the federal project «Export of Education» of the national project «Education», a large-scale marketing research was carried out, public opinion was studied about the demand for a university campus and the most relevant formats for its presentation.

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4. Borisova O.M., Kryukova O.N., Matsko V.V. Otchet: «Izucheniye obshchestvennogo mneniya o vostrebovannosti universitetskogo kampusa v g. Omske i naiboleye aktual'nom formate yego predstavleniya» [Report: "Study of public opinion on the demand for a university campus in Omsk and the most relevant format for its presentation"] - Omsk, 2022.