COMPETITIVENESS OF THE REGION AND METHODS OF ITS ASSESSMENT

Over the past decades, the ways of developing a market system of economic relations used in commercial organizations have spread not only to organizations in other spheres (public and state), but also to larger units - regions. The main functions of the regions in a market economy are: protection and provision of the interests of the region within the country and abroad; support for the development of small and medium-sized, ensuring the interaction of the region with other regions; development of the economic potential of the region; creating an attractive environment for investors; increasing the level of competitiveness. From the function of developing the economic potential of the region, the function of creating an attractive environment for investors follows, and in combination, these two functions lead to the implementation of the function of increasing the level of competitiveness of the region. Now it can be argued that the regions have become practically independent subjects of the market economy, which, based on the analysis of their socio-economic indicators, develop and implement strategies for their own development and strive to increase their competitiveness in comparison with other regions. The article analyzes the main theoretical and methodological approaches to assessing the competitiveness of the region. The factors influencing the development of regions are revealed: socio-economic, budgetary and financial, geographical, resource efficiency, volume of innovation, entrepreneurship, standard of living, ecology, infrastructure development. The most competitive are those regions in which the listed factors have a high level and, in general, serve as an indicator of its effective development. The study of this material will allow you to acquire the skills to effectively use the competitive advantages of the region in its strategic development.

1. Vinogradova, K.O. Metodicheskie podhody k ocenke innovacionnogo potenciala regiona [Methodological approaches to assessing the innovative potential of the region] / K.O. Vinogradova ; BelGU // Aktual'nye problemy ekonomiki, menedzhmenta, marketinga : materialy mezhdunar. nauch.-prakt. konf., Belgorod, 17-19 noyab. 2009 g. : v 2 ch. / BelGU, F-t biznesa i servisa ; otv. red. G.I. Tkachenko. – Belgorod, 2009. – CH.1. – S. 57-73.

2. Grineva, N.A. Evolyucionnoe razvitie teorij konkurentosposobnosti regiona v rabotah zarubezhnyh uchenyh [Evolutionary development of theories of regional competitiveness in the works of foreign scientists] / N.A. Grineva ; NIU BelGU // Global'naya ekonomika : kol. monogr., posvyashch. 10-letiyu kaf. mirovoj ekonomiki NIU BelGU / pod nauch. red. E.N. Kamyshanchenko, YU.L. Rastopchinoj. – Belgorod, 2011. – S. 323-332.

3. Grinchel', B.M. Mekhanizmy realizacii politiki povysheniya konkurentnogo potenciala regionov [Mechanisms for implementing the policy of increasing the competitive potential of the regions] // ZHurnal pravovyh i ekonomicheskih issledovanij. 2012. – № 2. – S. 181-186.

4. Konkurentosposobnost' regiona: uchebno-prakticheskoe posobie [Competitiveness of the region: a training manual] / Gagarina, G.YU., pod red., Bezpalov, V.V., Volobuev, N.A., Gretchenko, A.I., Erohina, E.V., Nikitskaya, E.F., Sedova, N.V., Sizova, D.A., Ugryumova, A.A. – Moskva : KnoRus, 2021. – 246 s.

5. Leonidova, E.G. Strategicheskij resurs razvitiya regiona [Strategic resource for the development of the region]: monografiya / E.G. Leonidova ; pod red. T.V. Uskovoj. – Vologda: FGBUN VolNC RAN, 2020. – 141 s.

6. Rebrova, N.P. Konceptual'nye aspekty strategicheskogo territorial'nogo marketinga [Conceptual aspects of strategic territorial marketing]: monografiya / N.P. Rebrova, V.M. Sidel'nikov ; NOU VPO SIBIT. – Omsk: Izd-vo OmGTU, 2014. – 128 s.: il.

7. Rebrova, N.P. Konceptual'nye podhody k ocenke konkurentosposbnosti regiona [Conceptual approaches to assessing the competitiveness of a region] // Aktual'-nye voprosy razvitiya ekonomiki: materialy Mezhdunarodnoj nauchno-prakticheskoj konferencii. Finansovyj universitet pri Pravitel'stve Rossijskoj Federacii, Omskij filial, 2017. – S. 177-184.

8. Regional'noe upravlenie i territorial'noe planirovanie. [Regional administration and territorial planning] + ePrilozhenie : uchebnoe posobie / Yu.A. Akimova., pod red., E.G. Kovalenko, O.Yu. YAkimova, T.P. Koroleva, S.A. Kochetkova, T.M. Polushkina. — Moskva : KnoRus, 2021. – 219 s.

9. Rudenko, D. V. Soderzhanie konkurentosposobnosti regiona [The content of the region's competitiveness] / D.V. Rudenko ; Regional'nyj otkrytyj social'nyj institut // Nauchnye vedomosti BelGU. Ser. Istoriya. Politologiya, Ekonomika. Informatika. – 2009. – №1 (56), vyp.9. – S. 194–199.