ORGANIZATION OF THE EVENT TOURS OF SPORTS DIRECTION

Abstract

The article is devoted to the organization of event-related sports-orientated tours. It is revealed that event tourism becomes more and more popular every year. Under the event tourism is understood tourist activity associated with a variety of significant public events, as well as rare natural phenomena, attracting their uniqueness, exoticism, uniqueness, the large masses of compatriots and tourists from foreign countries. The analysis of sports events in Russia and abroad was conducted, which showed that mountain festivals abroad are conducted in a complex way: for various mountain activities in combination with cognitive elements. In Russia and CIS countries - this is basically a major sporting event in one kind. The analysis of events in the Omsk region in 2018 revealed that 288 events took place at the regional level, 56 at the All-Russian and 27 at the international level. To identify the features of the organization of sports-oriented tours, in 2016 we conducted a survey of potential consumers of sports and event tours (football fans and amateurs of martial arts). It is established that there are consumers who, in addition to attending sports events, would like to attend training on their favorite sport, participate in master classes, and communicate with famous sportsmen. The stages of development of the event tour and their components are presented. Based on the results of the research, a structural-functional model of the process of creating an event-oriented sporting event was developed. Structurally functional model of the process of creating an event tour, sports orientation, includes 6 blocks: a goal-setting block, an analytical block, a constructive block, the implementation of a sports-event tour, a criterion-evaluation block, an effective block.