OREIGN EXPERIENCE IN PROMOTING GOODS AND/OR SERVICES TO FOREIGN MARKETS THROUGH THE ORGANIZATION AND PARTICIPATION OF COUNTRIES IN EXHIBITION ACTIVITIES

The purpose of the study is to analyze the foreign experience of promoting goods and / or services to foreign markets through organizing and participating in international exhibition activities, which, in General, has a significant impact on national competitiveness. The subject of the research is the existing significant international business events that promote products and services to foreign markets. The main condition for sustainable development of the country in the long term is the creation and development of strong foundations for the competitiveness of its economy at the world level through active financing of innovations, as well as the exchange of new knowledge, technologies and new experience - this combination is the essence of exhibition activities. In foreign practice (USA, Finland, and Canada), there is a fairly extensive experience in successfully organizing major exhibitions and forums of a single-industry nature, and the economic indicators and high level of export development in these countries given by the authors of the study indicate a significant economic effect of exhibition activities for their economic systems. Based on the results of the study, Russia should adopt successful foreign experience in conducting single-industry exhibitions, festivals and forums to promote products that are less competitive and less popular on the world stage in specific areas of production in order to further develop the infrastructure for international competitiveness of goods and/or services. When writing the work, we used methods of system and comparative analysis, expert assessments, and generalization. The scope of application of the results is management decision-making processes in terms of choosing directions and methods for promoting Russian products and services to foreign markets by attracting international business events to the Russian Federation and participating in similar events on the territory of other countries. The article is based on the results of research carried out at the expense of budget allocations in the framework of the state assignment to the Financial University under the Government of the Russian Federation.

macroeconomics, national competitiveness, economic potential of the country, business tourism, business event, international trade

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