FORMATION AND IMPLEMENTATION OF THE FINANCIAL POLICY OF THE ORGANIZATION AT DIFFERENT STAGES OF THE LIFE CYCLE

Financial policy determines the behavior of an enterprise in a market environment, forms its market position, depending on the availability of financial resources, methods and directions of their use. In many ways, problems such as lack of funds, lack or decline in demand for products (services), ineffective production technologies, irrational management of the organization as a whole and personnel in particular are the result of errors in the development process. This means that at a certain point in time, the management of the company, the managers made incorrect management decisions, the peculiarities of the current period of development of both the internal and external environment of the organization were not taken into account. As a result, such organizations begin to drift away from their strategic goals. The implementation of financial policy without reference to the stages of the life cycle is a known path to the bankruptcy of an organization. The work determines the importance of a detailed study of life cycle models, analysis of the features of the implementation of such a theory in practice, together with decisions on financial policy for building financial management mechanisms that combine those tools and technologies that at this stage of the organization's development most beneficially contribute to the achievement of strategic goals. When writing the work, the methods and tools of economic analysis, the method of formal logic, grouping, analysis and synthesis, as well as methods of observation and comparison were used. The theoretical and methodological basis for this study was the normative and legislative acts, statistical information of the FSGS, facts, conclusions and provisions that were published in scientific literature and periodicals, data contained in the works of domestic and foreign scientific literature, as well as the results of the authors' own research. The practical significance of the work lies in the possibility of financial managers applying the developed detailed recommendations in the process of forming and implementing financial policy, depending on the stage of the life cycle.

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