ANALYSIS OF THE ECONOMIC FEASIBILITY OF INTRODUCING THE SERVICE «ANIMAL MEDICAL EXAMINATION» INTO THE WORK OF VETERINARY CLINICS

Abstract

This article substantiates the readiness of consumers and veterinary clinics to introduce a new service, «animal medical examination», to the market, taking into account the need to use information technology, which will ultimately improve the quality of veterinary services and improve the quality of life of small pets and companion animals. The current practice of veterinary clinics is aimed largely at working with sick animals, the number of which is significantly less than the total number of animals kept in households. The animal medical examination program is aimed at a new segment of consumers of veterinary services, owners of healthy animals. The purpose of this study was to determine the readiness of potential consumers to use the new service, «animal medical examination», and to determine the necessary production capabilities of veterinary clinics for the high-quality provision of this service. As a result of the study, the potential market capacity and consumer readiness to purchase the new service, «animal medical examination», were determined. It is highlighted that one of the main tools for the high-quality provision of the new service is information technology. The materials presented in this article can be useful in developing animal medical examination programs at the level of specific veterinary clinics.