IMPLEMENTING PEDAGOGIES OF CARE PRINCIPLES IN TEACHING STUDENTS OF GENERATION Z

Abstract

The article examines the characteristics of Generation Z and their impact on the educational process in universities. The article aims at suggesting strategies of teaching this group of students successfully. Drawing on the theory of Neil Howe and William Strauss, the authors emphasize that Generation Z has grown up in a digital environment, which has shaped their unique mental and behavioral traits. The focus is on the need to adapt traditional educational methods to meet the specific needs of this generation, which is characterized by mosaic thinking, multitasking, rapid attention shifts, and the use of gadgets. Special attention is paid to the importance of developing «soft» skills, such as flexibility and teamwork, as traditional approaches to learning are no longer as effective. The article discusses teaching methods such as gamification, multitasking activities, and pedagogies of care focused on emotional support and building trusting relationships with students. The significance of an individualized approach to each student and the consideration of their cultural background is emphasized, as well as the integration of modern technologies into the educational process. The article offers practical recommendations for educators working with Generation Z, including the use of interactive methods, multitasking, and social-emotional learning to enhance student engagement.