MODERN MANAGEMENT IN TERMS OF COLOR BUSINESS ANALYTICS

Abstract

This article systematizes the existing knowledge and tools of business analysis, which are based on various color theories. The aim of the work was to find an evidence base that allows us to propose color business symbolism as an adequate analytical toolkit in the field of strategic management and marketing on a par with various financial and economic tools. The object of the study is modern management and its main concepts. The subject of the study is business analysis tools based on color theory. Within the framework of the research, various marketing, analytical and statistical tools were applied, as well as general scientific methods, which include the study, synthesis and systematisation of existing literature sources. One of the key stages was the research of companies operating in the Omsk region, different in scale and economic sphere. With the help of modern statistical models, a number of companies were randomly selected from the sample, which we considered in more detail. Based on the analysis and assessment of private representatives of the Omsk region business community, conclusions were drawn about the objective necessity of introducing the terms of colour business analytics into the methods of work of modern managers, and two spheres of their most relevant application were identified.