CLASSIFICATION OF MARKETING CHANNELS IN THE CONTEXT OF THE DEVELOPMENT OF AN OMNICHANNEL APPROACH

E. V. Sukhostav

Herald of Siberian Institute of Business and Information Technologies
Vestnik Sibirskogo instituta biznesa i informacionnyh tehnologij

ISSN 2225-8264 (Print)

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Sukhostav E.V. CLASSIFICATION OF MARKETING CHANNELS IN THE CONTEXT OF THE DEVELOPMENT OF AN OMNICHANNEL APPROACH. Herald of Siberian Institute of Business and Information Technologies. 2024;13(1):123-127. (In Russ.) https://doi.org/10.24412/2225-8264-2024-1-123-127

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ISSN 2225-8264 (Print)

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