EVALUATION OF EXPORTER POTENTIAL OF DAIRY PRODUCTS OF OMSK REGION

The article is devoted to the problem of assessing the export potential as an instrument for ensuring the economic security of the Russian Federation. The approach to resolving the problems of the agroindustrial complex involves the use of measures aimed at increasing the competitiveness of agricultural products in the domestic and foreign markets and ensuring the import substitution of agricultural products, raw materials and food. The main goal of the state regarding the agroindustrial complex, to date, is the formation of a competitive industry. The situation in the milk market shows that most countries can not meet the need of their population for food, and through the import of high-quality Russian milk this problem will be successfully solved. In general, the analysis of the dynamics of production and sales of agricultural products in the Omsk region shows that there are significant opportunities for implementing import substitution policies for the main types of raw materials and agricultural products. Dairy farming in the Omsk region most urgently needs to improve support measures, especially as part of the import substitution strategy, where one of the main points is the formation of export potential. The development of agricultural exports is, above all, the search for new markets. To understand whether it is profitable for a manufacturer to enter the foreign market of a product, it is necessary to assess the export potential in relation to this industry and draw the appropriate conclusions. In order to assess the comparative advantages of milk as a commodity in the region and the possibility of developing its exports, it was suggested to apply the Domestic Resource Cost (DRC) methodology, adjusted to the regional level. On the basis of calculations, it was concluded that the production of milk, as a commodity produced for export in this enterprise, has comparative advantages in the region. Such calculations can be used to justify the provision of state support for the implementation of the strategy of import substitution policy.

resources, costs, dairy production, agro-industrial complex, import, export, region, import substitution

1. Ахметов, Р.Г. Сельскохозяйственные рынки [Текст] / Р.Г. Ахметов, Н.Я. Коваленко, В.В. Шайкин. - М.: Колос, 2001. - С.45-49.

2. Годовые отчеты районов Омской области за 2011-2016 гг.

3. Дороева, Л.Н. Развитие сельского хозяйства[Текст] /Л.Н.Дороева, Н.С.Демьянов//Экономика сельского хозяйства России. - 2004.- №7. - С.21-29.

4. Клюкач, В.А. Тенденции развития продовольственного рынка[Текст] / В.А. Клюкач //Экономика сельскохозяйственных и перерабатывающих предприятий. - 2004.- №3. - С.48-53.

5. Козлова, О.А. Маркетинговый подход к повышению конкурентоспособности региона в глобальной экономике[Текст] /О.А. Козлова//Труды Уральского государственного экономического университета - Екатеринбург: Изд-во Урал. гос. экон. ун-та, 2016. Т. 1. - С. 72-76.

6. Федеральная служба государственной статистики РФ [Электронный ресурс]. Режим доступа: http://gks.ru, свободный.

7. Dr. Khachatryan. The potential of Armenian brandy in the international market-Dublin: Financial Times, 2002. - 240 с.