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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">sano</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Сибирского института бизнеса и информационных технологий</journal-title><trans-title-group xml:lang="en"><trans-title>Herald of Siberian Institute of Business and Information Technologies</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2225-8264</issn><publisher><publisher-name>Сибирский институт бизнеса и информационных технологий</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24412/2225-8264-2024-3-840</article-id><article-id custom-type="elpub" pub-id-type="custom">sano-840</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>РАЗДЕЛ I. ТЕОРИЯ И МЕТОДИКА ОБУЧЕНИЯ И ВОСПИТАНИЯ (ПО ОБЛАСТЯМ И УРОВНЯМ ОБРАЗОВАНИЯ) (ПЕДАГОГИЧЕСКИЕ НАУКИ)</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SECTION I. THEORY AND METHODS OF TEACHING AND EDUCATION (BY FIELDS AND LEVELS OF EDUCATION) (PEDAGOGICAL SCIENCES)</subject></subj-group></article-categories><title-group><article-title>РЕАЛИЗАЦИЯ ПРИНЦИПОВ ПЕДАГОГИКИ ЗАБОТЫ В ПРОЦЕССЕ ОБУЧЕНИЯ СТУДЕНТОВ ПОКОЛЕНИЯ Z</article-title><trans-title-group xml:lang="en"><trans-title>IMPLEMENTING PEDAGOGIES OF CARE PRINCIPLES IN TEACHING STUDENTS OF GENERATION Z</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0003-2717-9290</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Готуалт</surname><given-names>В. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Gotwalt</surname><given-names>V. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Готуалт Валентина Сергеевна — кандидат филологических наук, доцент кафедры английской филологии, лингводидактики и перевода</p><p>Южный федеральный округ, Астраханская область, г. Астрахань, ул. Татищева, 20а</p></bio><bio xml:lang="en"><p>Valentina S. Gotwalt, Candidate of Philological Sciences, Associate Professor</p></bio><email xlink:type="simple">valentina.gotwalt@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-3765-6591</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Илова</surname><given-names>Е. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Ilova</surname><given-names>E. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Илова Елена Викторовна— кандидат филологических наук, заведующий кафедрой английской филологии, лингводидактики и перевода</p><p>Южный федеральный округ, Астраханская область, г. Астрахань, ул. Татищева, 20а</p></bio><bio xml:lang="en"><p>Elena V. Ilova, Candidate of Philological Sciences, Head of Department</p></bio><email xlink:type="simple">elenailova@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Астраханский государственный университет им. В. Н. Татищева</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Astrakhan State University named after V. N. Tatischev</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>10</day><month>10</month><year>2024</year></pub-date><volume>13</volume><issue>3</issue><fpage>17</fpage><lpage>21</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Готуалт В.С., Илова Е.В., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Готуалт В.С., Илова Е.В.</copyright-holder><copyright-holder xml:lang="en">Gotwalt V.S., Ilova E.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://sano.elpub.ru/jour/article/view/840">https://sano.elpub.ru/jour/article/view/840</self-uri><abstract><p>В статье рассматриваются особенности поколения Z и их влияние на образовательный процесс в вузах. Целью исследования является выделение стратегий успешной работы с обучающимися этой группы. Опираясь на теорию Нейла Хоу и Уильяма Штрауса, авторы подчеркивают, что поколение Z выросло в условиях цифровых технологий, что сформировало у них уникальные ментальные и поведенческие черты. Основной акцент сделан на необходимости адаптации традиционных образовательных методов под особенности этого поколения, для которого характерны клиповое мышление, многозадачность, быстрая смена внимания и использование гаджетов. Особое внимание уделено важности развития «мягких» навыков, таких как гибкость и умение работать в команде, поскольку традиционные подходы к обучению уже не столь эффективны. Рассматриваются такие стратегии преподавания, как игрофикация, многозадачность во время занятий и педагогика заботы, основанная на эмоциональной поддержке и выстраивании доверительных отношений с обучающимися. Подчёркивается важность индивидуального подхода к каждому студенту и учета их культурных особенностей, а также внедрения актуальных технологий в процесс обучения. Статья предлагает практические рекомендации для преподавателей, работающих с поколением Z, включая использование интерактивных методов, многозадачности и социально-эмоционального обучения для повышения вовлеченности студентов.</p></abstract><trans-abstract xml:lang="en"><p>The article examines the characteristics of Generation Z and their impact on the educational process in universities. The article aims at suggesting strategies of teaching this group of students successfully. Drawing on the theory of Neil Howe and William Strauss, the authors emphasize that Generation Z has grown up in a digital environment, which has shaped their unique mental and behavioral traits. The focus is on the need to adapt traditional educational methods to meet the specific needs of this generation, which is characterized by mosaic thinking, multitasking, rapid attention shifts, and the use of gadgets. Special attention is paid to the importance of developing «soft» skills, such as flexibility and teamwork, as traditional approaches to learning are no longer as effective. The article discusses teaching methods such as gamification, multitasking activities, and pedagogies of care focused on emotional support and building trusting relationships with students. The significance of an individualized approach to each student and the consideration of their cultural background is emphasized, as well as the integration of modern technologies into the educational process. The article offers practical recommendations for educators working with Generation Z, including the use of interactive methods, multitasking, and social-emotional learning to enhance student engagement.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>поколение Z</kwd><kwd>клиповое мышление</kwd><kwd>педагогика заботы</kwd><kwd>социально-эмоциональное обучение</kwd><kwd>индивидуальный подход</kwd><kwd>мягкие навыки</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Generation Z</kwd><kwd>mosaic thinking</kwd><kwd>pedagogies of care</kwd><kwd>social-emotional learning</kwd><kwd>individual approach</kwd><kwd>soft skills</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Oxford Advanced Learner’s Dictionary, 9th edition. Oxford University Press, 2014.</mixed-citation><mixed-citation xml:lang="en">Oxford Advanced learner’s Dictionary, 9th edition. 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